Atif Unaldi http://atifunaldi.com Web Log, We Blog - Web Rain, We Brain Tue, 14 Jul 2009 10:43:45 +0000 http://wordpress.com/ en hourly 1 http://www.gravatar.com/blavatar/172f75c1a8ce272921d01aa24d3685d6?s=96&d=http://s.wordpress.com/i/buttonw-com.png Atif Unaldi http://atifunaldi.com Turkish Internet Industry: A Market Research Primer http://atifunaldi.com/2009/07/14/turkish-internet-industry-a-market-research-primer/ http://atifunaldi.com/2009/07/14/turkish-internet-industry-a-market-research-primer/#comments Tue, 14 Jul 2009 10:43:45 +0000 atifunaldi http://atifunaldi.com/?p=173 ]]>

Last week Onur Kabadayı, wrote an aricle about, Turkish Internet Industry. It is really look like a summary of Turkish Internet Industry from the begining too its near end. We, Turkish people, like to have technology in our life but, not likely to make a business with new business models.

But as of all you an easily see that there is a big potential in Turkey. We all like to buy and have everything we like.

1. High Level Facts on Republic of Turkey:

Turkey is an Eurasian country of 74 Million people, about 50% of which below the age of 25.
It’s a member of G-20 major economies group, with a GDP growth rate larger than 5% since 2002 (USD 10,436 per capita in 2008).
It’s also an EU member candidate country, having formal accession negotiations since 2005.
Europe’s most populous city is located in Turkey, and it’s the beautiful mega-city of Istanbul.

2. Internet Penetration and Engagement

The Internet audience in Turkey was the seventh largest in Europe with 17.8 million visitors (excluding traffic from public computers and mobile), making it the second largest country in Eastern Europe behind Russia (31.3 million visitors).
When all the Internet users are counted in, Turkey’s Internet users add up to almost 27 million, making it the #11 worldwide.
The Internet penetration rate was only about 37% in 2007, as compared to the European average of 59%, which makes it very promising for future growth.
There were 7.5M broadband subscribers in 2007, which grew at a CAGR of more than 65% during 2005-2007.
There were 66 million registered mobile subscribers in 2008, which consitutes a 7.3% increase from 2008.
Turkish Internet population is young. 77% of users are between 16 and 34 years old.
An avarege active user have spent 7.3 hours per week on the Internet during may 2009.

3. Total & Internet Ad-Spend

Advertisers spent a total of USD 2.5bn in 2007 (for all media types), which is expected to grow to an estimated $4bn in 2012 or 2013.
The share of Internet advertising in total ad-spend has soared to 5,5% in 2008 – a 33% increase from previous year.
By 2010, Internet is expected to be third largest advertising area (7%), after TV (49%) and newspaper (31%)
Also, total Internet ad-spend is expected to hit USD 250M by 2010.
Google and Dogan Group capture a significant amount of advertising dollars by owning 4 sites each from top 25 websites. They’re followed by Microsoft, Facebook, and Yahoo in an order.
Interactive Advertising Bureau’s Turkey chapter was founded on 2007, and it’s expected to start full traffic and behavioral monitoring of its member sites during 2009. This is expected to strongly boost advertising confidence and facilitate more precise targeting.

4. E-Commerce Industry

Turks are behaviorally adjusting to buying online, total e-Commerce spend grew 90% on average each year during 2006-2008 (in local currency, Turkish Lira).
Total e-Commerce spend is expected to hit USD 9 BN in 2009.
Number of issued credit cards were 44 M in 2008.
Top 3 e-commerce and marketplace sites, in an order of their total transaction volume are Gittigidiyor.com, sahibinden.com, and hepsiburada.com.
Sina Afra, a senior eBay executive in Europe predicts the near future of the industry as follows:

• Strong entrepreneurship is expected along with market fragmentation, especially in the long tail.
• Turkish stand alone companies and brands can survive as independents, but are more likely to be aggressively pursued by larger companies.
• Some companies are expected to successfully pursue a multi-global strategy, perhaps using partnerships and acquisitions.

5. Social Media Trends

Turkish people are#4 on active Facebook user country rankings list, after USA, UK, and Canda.
Turkish social networking audience is reported to have spent 3.7 hours and view 427 pages on social networks in May 2009 on average.
About 66% of active internet users  have indicated that they created a profile on at least 1 social website , and 40% indicated they have created at least 1 blog.
Also, about 50% of active internet users indicated that they sometimes share their photos online, and 40% share videos.
Most popular social networks in Turkey (in approximate order): Facebook, Mynet (eksenim), Netlog, Yonja, Sevenload, and Zurna. Blogcu and Blogger are the most popular blogging platforms.
Forum-like community environments, such as
Eksisozluk, FRMTR, and online worlds, such as Travian are extremely popular.

6. Business & Entrepreneurial Context

Political and economic environment in Turkey is relatively stable since early 2000’s, due to single-party ruled government,  ongoing EU accession negotiations, and successful structural reforms.
Lately inflation rate is low, and currency exchange rates are relatively stable. All these positive indicators made Turkey the 15th most attractive destination for foreign direct investment (FDI) in the world in 2008.
Government provides strong incentives for Technology companies and those who engage in R&D activities. Also, EU provides significant funding for technology projects that present socio-economic development prospects.
Venture Capital scene in Turkey is fairly young, and quite unestablished. Prominent VC funds are Leventure, LabX, Ilab, and Golden Horn Ventures.
“Angel” investors are very scarce in Turkish Internet Industry. Thus, events such as e-Tohum (e-Seed), constitute the only chance to provide young Turkish entrepreneurs with seed investment and mentorship.

7. Top 10 Internet Properties  in Turkey, Comscore / April 2009
(Ranked by unique users aged 15+ who accessed the Internet from non-public locations)

1. Google sites, 16M
2.  Microsoft sites, 15.5M
3. Facebook.com, 12M
4. Dogan Online sites, 10M
5. Milliyet.com.tr, 8.5M
6. Blogcu, 8.2M
7. Mynet, 7.8M
8. AOL sites, 7.5M
9. Hurriyet.com.tr, 6.8M
10. Yahoo sites, 6.5M

Top 15 trafficked websites, Alexa March 2009

1- Google Search Turkey, Search
2- Facebook, Social Network
3- Google sites, Search & Portal
4- Windows Live, Portal
5- Hurriyet, News
6- YouTube, Video Sharing
7- Milliyet, News
8- Mynet, Portal
9- Blogger, Blog
10- RapidShare, File Sharing
11- Yahoo, Search & Portal
12- Microsoft Network (MSN), Search & Portal
13- ekolay.net, Portal
14- sahibinden.com, e-Commerce
15- Wikipedia, Information

8. Buzzed Turkish Internet Start-ups and Success stories

Yonja, once the most popular Turkish social network, attracted a lot of buzz by selling 50% of its shares to Mynet and TigerGlobal (a hedge fund) for a total of USD 15M. Yonja was founded by Kerim Baran, a Turkish Harvard MBA graduate.
XING, Europe’s leading business networking platform acquired Cember.net for €4.36 M. Founder Caglar Erol has now become a serial entrepreneur, founding DoktorSitesi together with Kerim Baran, and Eumedia.
San Francisco based Grou.ps, founded by Emre Sokullu, concluded 2 small VC rounds, and recently made its way to alexa top 5000. Grou.ps is basically a Ning competitor.
Chicago based waves.tv (now defunct) attracted angel investment and lots of buzz  (such as CNETLifehacker, Killerstartups, bigumigu) with their photobooth and live reality shows. When webcam penetration rates stalled, so did VC’s, making waves.tv a history. Onur Kabadayi was one of the founders (that’s me).
Turkish start-ups that recently started getting more traction and buzz include Knowband – an e-learning social network, Mekanist – an Istanbul city guide, yogurt – an upcoming virual world, messengerFX – an integrated web messenger.

9. Resource List

These were the resources that I relied on most while compiling this research:

1. Telecommunications Sector in Turkey,  by Turk Telekom
2. Turkey Internet Sector Overview, June 2009 (short), May 2008, by Sina Afra (also see this interview / Turkish)
3. Comscore Turkey review May 2009, Comscore Russia review July 2009
4. Ipsos Turkey review June 2009 (see the Engligh translation here)
4. McCann Social Media Tracker, March 2008
5. Invest in Turkey website

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First world cyber war http://atifunaldi.com/2009/07/08/first-world-cyber-war/ http://atifunaldi.com/2009/07/08/first-world-cyber-war/#comments Wed, 08 Jul 2009 17:23:36 +0000 atifunaldi http://atifunaldi.com/?p=171 ]]>

From 4th of July, dozens of US government and South Korean sites were hit by a huge attack,  which is sourced from North Korean.

According to Reuters, The National Intelligence Service (NIS) said in a statement that it’s possible that North Korea orchestrated the attacks, with the same allegations appearing in the South Korean media. Since Internet access is strictly controlled in North Korea, it’s hard to imagine a mere group of government sympathizers conducting such an attack, which, according to NIS, requires “meticulous preparations.”

“This is not a simple attack by individuals. The attack appeared to have been elaborately prepared and staged by a certain organisation or state,” Seoul’s National Intelligence Service (NIS) said in a statement.

Yonhap news agency said the NIS, which has launched an investigation, told parliament’s intelligence committee that the communist North or people sympathetic to the isolated state may have been to blame.

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The 100 Most Iconic Internet Videos http://atifunaldi.com/2009/06/13/the-100-most-iconic-internet-videos/ http://atifunaldi.com/2009/06/13/the-100-most-iconic-internet-videos/#comments Sat, 13 Jun 2009 22:19:52 +0000 atifunaldi http://atifunaldi.com/?p=168 ]]>

You have to watch these videos.

100. Bad Day
99. Scarlet Takes A Tumble
98. Roomba Driver (Cat on a Roomba)
97. Worst Day of My Life (Crying Idol Girls)
96. Lip Dub – ‘Flagpole Sitta’
95. Charlie the Unicorn
94. Winnebago Man
93. Leeroy Jenkins
92. Lightning Bolt
91. The Average Homeboy (Denny Blaze)
90. The Machine Is Us/ing Us
89. Corey Worthington Delaney
88. Gamer Freak Out (Angry German Kid)
87. Impossible Is Nothing (Worst Resume Ever)
86. Shiba Inu Puppy Cam
85. Dog Saves Injured Dog From Freeway
84. Trapped In An Elevator
83. All Your Base Are Belong To Us
82. Guinness World Record for Most T-Shirts Worn at One Time
81. Tron Guy
80. Bill O’Reilly Flips Out (We’ll Do It Live!)
79. iJustine’s iPhone Bill
78. Barack Roll
77. Nintendo 64 Kid
76. Kittens Inspired By Kittens
75. Look At That Horse
74. Tom Cruise’s Scientology Video
73. Powerthirst
72. David Elsewhere
71. G.I. Joe Porkchop Sandwiches Mash-Up
70. Will It Blend?
69. Samwell, ‘What What (In The Butt)’
68. Wii Fit Girl
67. Little Superstar
66. Randy Pausch’s Last Lecture
65. Liam Sullivan’s ‘Shoes’
64. La Caida de Edgar (Edgar’s Fall)
63. Gellieman, ‘Aicha’
62. Peanut Butter Jelly Time
61. Inmate ‘Thriller’ Dance
60. Parry Gripp Remixes – ‘Cat Flushing the Toilet’
59. Avril Lavigne, ‘Girlfriend’
58. Whistle Tips With Bubb Rubb and Lil’ Sis
57. Breakdance Baby Kick
56. Cockroach vs. Weatherman
55. Potter Puppet Pals
54. Hahaha (Laughing Baby)
53. Howard Dean Scream
52. Fred
51. The Landlord
50. 2 Girls 1 Cup / Reaction Videos
49. Frozen Grand Central
48. Otters Holding Hands
47. Old Lady Punch
46. Daft Hands
45. One Man Band
44. ‘Hey Jude’ Kid
43. Fat Kid on a Rollercoaster
42. Afro Ninja
41. Skateboarding Dog
40. Christian Bale Freak Out
39. The Two Talking Cats
38. Obama Girl – ‘I’ve Got a Crush on Obama’
37. Lonelygirl15
36. One Bank
35. will.i.am, ‘Yes We Can’
34. Guys Backflip Into Jeans
33. ‘Shining’ Trailer Remix
32. Leprechaun in Mobile, Alabama
31. Jib Jab, ‘This Land’
30. Miss Teen South Carolina
29. Dramatic Chipmunk
28. Back Dorm Boys
27. Soulja Boy Tell ‘Em, ‘Crank That’
26. Exploding Whale
25. “Don’t Tase Me, Bro”
24. Guitar (’Canon’)
23. Free Hugs Campaign
22. Tay Zonday, ‘Chocolate Rain’
21. ‘One Night in Paris’ (Paris Hilton Sex Tape)
20. The Evolution of Dance
19. Maze Scare Pranks
18. ‘I Like Turtles’
17. Diet Coke and Mentos Eruption
16. ‘Charlie Bit My Finger’
15. Noah Takes a Photo of Himself Every Day
14. ‘Boom Goes the Dynamite’
13. OK Go, ‘Here It Goes Again’ Treadmill Video
12. Michael Richards’ Racist Rant
11. Numa Numa
10. Sneezing Baby Panda
9. ‘Lazy Sunday’
8. Where the Hell Is Matt?
7. David After Dentist
6. ‘Never Gonna Give You Up’ (Rick roll)
5. Chris Crocker, ‘Leave Britney Alone’
4. Barack Obama’s First YouTube Address
3. Grape Lady Falls
2. Christian The Lion
1. Star Wars Kid

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Power users and internet celebrities needs verification http://atifunaldi.com/2009/06/07/power-users-and-internet-celebrities-needs-verification/ http://atifunaldi.com/2009/06/07/power-users-and-internet-celebrities-needs-verification/#comments Sun, 07 Jun 2009 14:16:47 +0000 atifunaldi http://atifunaldi.com/?p=166 ]]>

I think we solve the problem of authentication by facebook conect but we have now a verification problem. I think that there must be a new verification company that most of the sites must trust. I think the company is Eczacibasi Holding, one of the pioneer brand in Turkey. The name of the company of the holding is  Tasdix ( unfortunately and unbelievebly the site is Turkish http://www.tasdix.com/Default.aspx ) . And their facebook application is Gercexiz http://www.facebook.com/apps/application.php?id=32219934928

Twitter to Launch Verified Accounts

It looks like a lawsuit was the final push Twitter (Twitter reviews) needed to announce a verification program to thwart celebrity impersonators on Twitter.

This week, Twitter has been dealing with a lawsuit from St. Louis Cardinals Manager Tony La Russa. The lawsuit stemmed over an individual impersonating La Russa on Twitter. There has been no systematic way for Twitter to verify that a celebrity tweeter was real. Until now, that is. Twitter has just announced a verified accounts beta program to make sure there are no more lawsuits of this nature.

Today, Twitter stated the following on the La Russa case:

Reports this week that Twitter has settled a law suit and officially agreed to pay legal fees for an impersonation complaint that was taken care of by our support staff in accordance with our Terms are erroneous. Twitter has not settled, nor do we plan to settle or pay.

The summary: Twitter did not settle, as was reported yesterday, nor are they intending to settle. However, the lawsuit was indeed a trigger for them to announce verified accounts.

Verified Accounts Twitter Image

So what exactly will the Verified Accounts system entail? Well, according to the Twitter blog, there will be a special seal on any account that is verified by Twitter as being authentic. This seal, which you can see in the image above, will appear at the top right of profile pages. This is targeted toward public officials, public agencies, athletes, and other high-profile individuals.

As to how actual verification will work, it seems that Twitter will look to see if an official channel of the person in question links to his or her Twitter account from a place like an official website. This is a perfectly logical way to verify accounts, in our opinion. Details are scarce on the full plan, though.

The Verified Accounts program will begin as an experiment this summer and will expand as Twitter gets more feedback. We’re glad to finally see a system in place that will hopefully put an end to impersonators and expensive lawsuits.

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My comments about Jason Goldberg’s press meeting http://atifunaldi.com/2009/06/07/my-comments-about-jason-goldbergss-press-meeting/ http://atifunaldi.com/2009/06/07/my-comments-about-jason-goldbergss-press-meeting/#comments Sun, 07 Jun 2009 07:28:51 +0000 atifunaldi http://atifunaldi.com/?p=161 ]]>

Last week Jason Goldberg (XING Chief Product Officer) was in Turkey.  I have some comments and notes, that I like and  disagree in his speech.

First of all I like to say the points that I don’t agree with Jason.

He told us that internet is in perceptual beta. But it is not in that way I think. Beta is a need to say that you cannot  sue us in any problem even if it is free of charge. But the internet world is changing day by day so as an enterpreneur I think that he have to change his point of view. We are not part of conventional world anymore, and we also dont need to make our speech to this world anymore.

The second interesting thing is the example of facebook country. Most of you must know that if facebook is a country it is the seventh biggest country in the world. I dont like and even care about this explanation. We are trying to break the borders as a netizen. But now i realize that we are not only fight with the conventional but also the enterpreneurs, which want the power of conventional world.

In the new world the description of some words are changing. Power is also have a new description and it is not about quantity, it is about quality of people you are working with. Xing must be happy with this new dscription, becouse if they act like in this description, they will not challenge with facebook anymore.

But Jason also said good things mostly about the production processes… First of all the slogan was very impressive; SHIPIT… If you have an idea just do it and ship it and see if it is working. There is nothing worst about it… Just ship it and try to learn something from the feedbacks. By the way just take feedbacks from anywhere, twitter, facebook  just from anywhere.

Also if you are a web developer; I learn great websites from Jason… Once you launch your website get customer relations from; http://getsatisfaction.com/ (People-powered customer service) and http://uservoice.com/ which has a slogan “Your customers have great ideas. Are you ready to listen?”. They are great websites, you have to learn…

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What do women want? http://atifunaldi.com/2009/05/31/what-do-women-want/ http://atifunaldi.com/2009/05/31/what-do-women-want/#comments Sun, 31 May 2009 09:21:32 +0000 atifunaldi http://atifunaldi.com/?p=159 ]]>

Wolfram|Alpha isn’t sure what to do with your input. But it might also be a difficult question for most women..

Wolfram Alpha is a new search engine that can also attracts the life of internet…

But there are some questions that he cannot answers quitely….

First of all accourding to Wolfram the meaning of life is 42. Which is also mentioned in Hithchackers Guide To the Galaxy…

I think that the other answers are not quite sattisfied Wolfram. also if you ask the judgement day, it trongly seems that the John Connor saved the planet for another appointment… I surely agree that he is very good at this questions. 42 is the meaning of life but we and also the women dont know what they want… But as it is written in the answer it might also be a difficult question for most women..

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Top 10 websites you have to watch http://atifunaldi.com/2009/05/30/top-10-websites-you-have-to-watch/ http://atifunaldi.com/2009/05/30/top-10-websites-you-have-to-watch/#comments Sat, 30 May 2009 04:49:45 +0000 atifunaldi http://atifunaldi.com/?p=156 ]]>

Joost TV

What’s Joost? It’s a way to watch videos – music, TV, movies and more – over the Internet. We could just call it a website … with videos … but that’s not the whole story.

We’re giving you new ways to find what you’d like to watch. You can search in “traditional” ways – by title or category – or you can find suggestions from other people on Joost. They may be your friends, or they may just be people who have something in common with you – but either way, they can direct you to great things to watch.


Samepoint

As user-generated conversations and content are becoming the dominant form of online media, consumers and marketers alike are seeking new ways to tap into the dialogue and become part of the conversation. Enter SamePoint.com, a Web 2.0 start-up that offers a different type of search engine – one that monitors conversations taking place across the major social media points of interaction.

Samepoint.com utilizes it’s unique technology to bring conversations together from multiple sources to one defined point.

SamePoint.com is presently tracking millions of conversations, taking place across in more than tens of thousands blogs and social media sites. User-generated discussions are typically not indexed by major search engines, such as Google, as they do not reside on static pages. SamePoint.com converts these discussions into web pages, or permalinks, and organizes them within a tag cloud. As an aggregator, we are able to serve as the nexus where these conversations meet, providing a common point, or samepoint, of all discussions on a specific topic.

Conversational search represents the next wave in search technology, as user-generated content becomes an increasingly important form of online expression. For more information, email us at learn@samepoint.com.

TED Talk

The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

This site makes the best talks and performances from TED and partners available to the world, for free. More than 400 TEDTalks are now available, with more added each week. All of the talks feature closed captions in English, and many feature subtitles in various languages. These videos are released under a Creative Commons license, so they can be freely shared and reposted.

Livestream

Livestream is the most powerful live broadcast platform on the internet.

Producers can use the Livestream browser-based Studio application to create LIVE, scheduled and on-demand internet television to broadcast anywhere on the web through a single player widget.

Our service comes in two flavors Free (ad-supported) and Pro (white-label, no-ads, pay for usage).

Unique features include the ability to mix multiple live cameras, imported videos clips, and overlay graphics.

With Livestream, producers can broadcast live from a mobile phone; use a customizable flash player with integrated chat; and develop a branded channel page on Livestream.com that incorporates interactive chat.

Posterous

What might be the simplest blogging platform to date… I’m seriously liking posterous.com.

Mashable

Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 6 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users — an increasingly influential demographic.

Lifehacker

Welcome to Lifehacker, an award-winning daily blog that features tips, shortcuts, and downloads that help you get things done smarter and more efficiently. Lifehacker launched in January 2005, and now ranks as one of the top-linked blogs on the internet according to Technorati. Since its inception, Lifehacker has been named Best Blog by Wired, won several Bloggies, and found its way onto many best-of lists by the likes of TIME, Slate, and many more. Lifehacker’s also been mentioned in The New York Times, Wall Street Journal, O, The Oprah Magazine and PC Magazine as well as other mainstream press outlets.

The Content Wrangler

Scot the owner of the site is one of the best internet professional that I have ever follow. He is very good at the internet trends and follows best conferences. So it will be googd for you to follow him also on twitter.

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As a google moderator, i am very impressed about the questions that asked to Turkish President Tayyip Erdogan http://atifunaldi.com/2009/05/27/as-a-google-moderator-i-am-very-impressed-about-the-questions-that-asked-to-turkish-president-tayyip-erdogan/ http://atifunaldi.com/2009/05/27/as-a-google-moderator-i-am-very-impressed-about-the-questions-that-asked-to-turkish-president-tayyip-erdogan/#comments Wed, 27 May 2009 08:17:57 +0000 atifunaldi http://atifunaldi.com/?p=153 ]]>

As you may all know the http://moderator.appspot.com, I am very surprised to see two questions about Turkish President Tayyip Erdogan…  If you want to see the questions you can click on that link. Well as the most citizen in the world I am not also feel very honor about my politicians which are only save the day not the planet!

There seems to be two unique questions. One is English, and I am not sure that Mr. Erdogan, will understand and answera proper answer to that question. But the second one is about the Ergenekon case.. Gokhan is asking, if he asks a question on that site will he be a part in Ergenekon case.. I think you can see the irony :) ))

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Turkish ex-parliamentarian, Turkish Intelligence Foundation president Emrehan Halici’s dreams come true!!! http://atifunaldi.com/2009/05/26/turkish-ex-parliamentarian-turkish-intelligence-foundation-president-emrehan-halicis-dreams-come-true/ http://atifunaldi.com/2009/05/26/turkish-ex-parliamentarian-turkish-intelligence-foundation-president-emrehan-halicis-dreams-come-true/#comments Tue, 26 May 2009 12:06:34 +0000 atifunaldi http://atifunaldi.com/?p=151 ]]>

I have to apologize to Turkish ex-parliamentarian and  Turkish Intelligence Foundation president  Emrehan Halici to defence his theory of  reverse brain migration two or three years ago. By now I see that this theory comes true by the help of some foundations and  Turkcell and also some other Turkish education instutude. One week ago in my TVShow I have some guest that prove the reverse brain migration is not a theory but a reality.

Applying with Turkcell to the Marie Curie fund set up in order to reverse the brain drain as she was studying in Canada, Dr. Güneş Zeynep Kurt was entitled to use the fund. Allocated to 100 scientists across the world each year, the fund will help Dr. Kurt realize her project on advanced global positioning systems.

Turkey’s leading communication and technology company Turkcell has added Dr. Güneş Zeynep Kurt to its staff with the “Marie Curie International Reintegration Grants” awarded to expatriate scientists in order to reverse the brain drain by encouraging their return to the EU and the EU candidate countries.

Awarded to some 100 people every year in all branches of science and engineering, the Marie Curie International Reintegration Grants are intended to encourage a return to the EU and the countries in the process of accession to the EU among scientists conducting post-graduate level research in countries such as Canada, USA, and Australia.

Noting that Turkcell always worked with the best in keeping with its vision of qualified human resources, Turkcell’s Business Support Officer Selen Kocabaş said, “As Dr. Kurt was conducting her research in Canada, she picked Turkcell as her ‘partner’ at the application stage for the Marie Curie fund. Applying together, we were awarded this two-year 50,000-euro support on free terms. Dr. Güneş Kurt is continuing her work at Turkcell now and her REALMARS Project will set an example in its category in Europe and Turkey. We’re confident that Dr. Kurt’s work will greatly benefit the entire world of science and this country. We’re also very happy to empower Turkcell with the recruitment of successful scientists.”

Dr. Güneş Zeynep Kurt, who designed modems for communication on board and between NATO aircraft for the EdgeWater Computer Systems company before she joined Turkcell, explained that the Marie Curie fund was awarded on the basis of such criteria as the researcher’s academic and R&D background, the R&D capabilities of the organization she was going to work for, and the qualifications of the jointly submitted project. Dr. Kurt said, “I applied for this fund together with Turkcell as I was returning to Turkey from Canada. Two people from the field of industry were awarded the fund this year. I’m very happy to have this opportunity to put my experience to use at Turkcell for the benefit of my country from now on.”

Along with a 50,000-euro support to be spent for their project, the Marie Curie fund awardees also receive the title of “Marie Curie Fellow.” The project is expected to be implemented in 24 months.

ABOUT THE REALMARS (Research On Location Estimation in Multi-Carrier Systems) PROJECT

Focusing on location-finding in multi-carrier, multi-antenna communication systems, the project will enable more precise identification of the locations of the users receiving service by analyzing the angles from which signals arrive at antennas, employing the FTB-OMP algorithms Dr. Kurt developed in her PhD dissertation.

Positioning systems acquire growing importance in a variety of fields, foremost among them the urgent and precise identification of the whereabouts of their users in distress. In addition, they cater to the market through their use in mobile advertising and marketing and to the end users through improved quality of communication.

The project will involve the publication of scientific articles and applications for patents as part of Turkcell’s R&D efforts. Put into practice by Turkcell, the project will also generate employment in location-based services.

ABOUT DR. GÜNEŞ ZEYNEP KURT

Born in İstanbul in 1979, Dr. Güneş Zeynep Kurt received her BS in Electrical and Electronics Engineering from the Boğaziçi University, İstanbul and her MS and PhD from the University of Ottawa, Canada.

She worked on channel encoding, dilute signal simulation, and their applications to communication problems at the CASP Research Laboratory of the University of Ottawa from 2000-2005; and on smart antenna design as an algorithm engineer for the TenXc Wireless company from 2006-2007.

Designing modems for communication on board and between NATO aircraft for the EdgeWater Computer Systems company from 2007-2008, Dr. Güneş Zeynep Kurt is currently employed as a specialist in Turkcell’s Applied Research and Development Group.

Engaged in research in the fields of smart algorithms, complex network design, communication and signal processing theory, and network-supported operational systems, Dr. Güneş Kurt has more than 30 academic papers, patents, and patent applications to her creditTurkish

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FBI and U.S. Marshals are under attack http://atifunaldi.com/2009/05/25/fbi-and-u-s-marshals-are-under-attack/ http://atifunaldi.com/2009/05/25/fbi-and-u-s-marshals-are-under-attack/#comments Mon, 25 May 2009 09:42:13 +0000 atifunaldi http://atifunaldi.com/?p=148 ]]>

The FBI and the U.S. Marshals Service were forced to shut down parts of their computer networks after a mystery virus struck the law-enforcement agencies Thursday, according to an Associated Press report.

A spokesperson for the U.S. Marshals Service confirmed that it had disconnected from Justice Department computers as a precaution after being hit with the virus, while an FBI spokesperson would only say that it was experiencing similar issues, according to the report.

“We too are evaluating a network issue on our external, unclassified network that’s affecting several government agencies,” FBI spokesman Mike Kortan told the AP.

The virus’ type and origin are unknown, but spokespeople for both agencies said agencies’ access to the Internet and e-mail was shut down while the issue was evaluated.

Government regulations require agencies to report any security issues to US-Computer Emergency Readiness Team (US-CERT), but a call to CERT late Thursday for comment was not immediately returned.

This article was originally posed on CNET News.

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Turkish GSM subscribers still pays more when they use Turkish http://atifunaldi.com/2009/05/22/turkish-gsm-subscribers-still-pays-more-when-they-use-turkish/ http://atifunaldi.com/2009/05/22/turkish-gsm-subscribers-still-pays-more-when-they-use-turkish/#comments Fri, 22 May 2009 22:12:06 +0000 atifunaldi http://atifunaldi.com/?p=143 ]]>

Mobisad makes a press announcement today :

The “Ordinance on Use of Turkish Characters in Short Message Services” has come into force on 16 May 2009 and will come into effect July 1, 2009.

The regulation, which was postponed twice because of the immature conditions and the market players’ request, will be in force from July 1, 2009 barring GSM terminal import if the terminals do not support use of special Turkish charters.

The regulation overcomes the usage and price difficulties for the benefit of consumers.

Turkish specific characters are not supported by the default GSM Alphabet. As a result, when those special Turkish characters are used in short messages consumers are mistreated i.e. pay more for the same length of text, because the standard 160 character drops down 70 characters message length. During the standard’s development and the vendors’ implementation phase operators avoid the excess fee caused by the usage of specific Turkish characters.

Majority of vendors and importers are prepared and shown progress during postponement.

Please take notice: from the enforcement date of the regulation, importation of the devices that the special Turkish characters are not supported, will not be permitted. Until July 1, 2009 GSM device import and sales will not be affected by this regulation.

Once more, we thank all the participants who actively involved in the realization of this Regulation.

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Global telecom giants were in Istanbul http://atifunaldi.com/2009/05/18/global-telecom-giants-were-in-istanbul/ http://atifunaldi.com/2009/05/18/global-telecom-giants-were-in-istanbul/#comments Mon, 18 May 2009 18:02:15 +0000 atifunaldi http://atifunaldi.com/?p=140 ]]>

The second High Level Conference of ETNO (European Telecommunications Network Operators’ Association), members of which are world’s leading telecommunication companies, is organized in Istanbul and hosted by Türk Telekom

Türk Telekom hosted top executive members of ETNO (European Telecommunications Network Operators’ Association), which plays an important role in shaping the future of telecom sector, in Istanbul. ETNO realized its 2nd High Level Conference and Board Meeting in Çırağan Palace, Istanbul, hosted by Türk Telekom.

Besides the top executives of ETNO members, which are leading telecom companies of the world, more than 100 telecommunication professionals including regulation, strategy and business development managers attended the meeting.

“Access in Information Society” and “Universal Services” was the key topics of the conference entitled “Connecting Europe in the Digital Age”. Other topics of telecommunication sector like broadband, IP communication, wireless devices, next generation access, convergence and next generation networks have also been evaluated.

Commenting about the conference which determines the agenda of world telecommunication sector, Türk Telekom General Manager Dr. Paul Doany stated that as a founding member of ETNO, Türk Telekom played an important role by building a bridge that carries regulation issues of Turkey to EU, and decisions of EU to Turkey by hosting this conference. Doany said: “As Türk Telekom, we are glad to host the High Level Conference of ETNO. As one of the founding members, it is a pleasure for us to play an effective role in ETNO working groups. Turkey will benefit from hosting important guests from the global telecommunication sector in Istanbul, and evaluation of important issues in Istanbul. We believe we have very fruitful discussions in Turkey about important issues of regulation and competition which are in Europe’s agenda.”

ETNO General Secretary Michael Bartholomew said: “We were delighted to have our conference hosted in Turkey by Turk Telekom, a key player in the region. Türk Telekom supports Turkey’s economical development with next generation networks and big investments on services. In the context of the current economic crisis, high speed broadband networks are more essential than ever, as they will not only benefit the society as a whole, but drive economic recovery and growth. It is essential that the right regulatory framework is in place to encourage all players to invest and share risks.”

Founded in 1992, ETNO has 42 biggest fixed line operators from 36 European countries as members and Türk Telekom is one of the founding members. Besides Türk Telekom, there are British Telecom, Deutsche Telekom, Telecom Italia, Telefonica, Finnet, France Telecom, Telenor and TeliaSonera which are the leading telecom operators of the world as members of ETNO. ETNO has also giant telecommunication companies as observers such as AT&T, Telstra and Verizon.

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Last album of coldplay can be downloaded from their site. Here is the link! http://atifunaldi.com/2009/05/16/last-album-of-coldplay-can-be-downloaded-from-their-site-here-is-the-link/ http://atifunaldi.com/2009/05/16/last-album-of-coldplay-can-be-downloaded-from-their-site-here-is-the-link/#comments Sat, 16 May 2009 04:17:42 +0000 atifunaldi http://atifunaldi.com/?p=136 ]]>

The free download of Coldplay’s new live album, LeftRightLeftRightLeft, is now available here on Coldplay.com. Click here to download your free copy.

I am ver happy to see that. Since I was the one that talking th lisense processes not right. Now I see the music sector understand what i mean, but i also hope the movie sector will be understand and do what we are talking about.  It is not about privacy it is about the epensive distribution methods.  Bittorent or other p2p networks are not a thread to coldplay or any artist. They are thread to sony or any other distribution companies that take to much and give only a cd.

By the way i couldnt understand that why coldplay distribute their legal album on bittorent. They are not always a source of privacy, they are a good way to distribute your album. If they use that, they never ever have an crashed server becouse of the heavy web traffic as they mentioned on the download page.

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How To Build Your Own IPTV-VoD System http://atifunaldi.com/2009/05/11/how-to-build-your-own-iptv-vod-system/ http://atifunaldi.com/2009/05/11/how-to-build-your-own-iptv-vod-system/#comments Mon, 11 May 2009 18:14:47 +0000 atifunaldi http://atifunaldi.com/?p=134 ]]>

There’s a secret many people in the IPTV/VoD industry don’t want you to know. Setting up an IPTV network is actually incredibly easy. In fact, almost anyone can do it. But if you knew that, you’d build your own and no-one would make any money by selling you proprietary products with huge mark-ups.

IPTV networks are basically intranets, only the web browser isn’t on a PC, it is on a set-top box. If you’ve set up an intranet or public website, you can set up your own IPTV network and do what you want with it. You don’t need massive and expensive servers, specialised set-top boxes or overly large development teams working with complex software. With the right hardware and software, it should take you less than a few hours.

But why would you want to build your own?

Maybe you could, and/or want to:

  • Create an internal TV system for training, advertising or information display;
  • Create an IPTV showcase for your clients so they can visualise opportunities;
  • Evaluate current IPTV technology without massive expense;
  • Convert your existing client websites and applications to IPTV versions;
  • Cross-train your web developers so they have IPTV skills;
  • Simulate a real IPTV network to test applications and ideas;
  • Put your products and services on an IPTV demo platform;
  • Build a great new idea or application that would work well on IPTV;
  • Integrate your current web-based systems into an IPTV environment (e.g. VoIP)

Doesn’t look too difficult does it? Let’s get started.

What you’ll need:

  • A TV
  • An IP set-top box
  • A multicast-capable router
  • A web server
  • A video server
  • 2 x PLC Adaptors
  • Sample video material

In this guide, we’re going to be cheap and cheerful, using free open source software (FOSS) where we can. We’ll also be adhering to open standards wherever possible. Our HTML screens and menus will be housed on an Apache web server running PHP, Perl, Python & MySQL, and our video will be encoded in MPEG-4 H.264 AVC, packaged in a simple MPEG-2 transport stream. We’ll stream out our video with VLC and Helix Server.

Naturally you can exchange any of those for something else that does the same thing, for example, WM9/IIS/.Net/SQL Server instead of MPEG-4/Apache/PHP/MySQL.

1. Finding a new home for the kit
Luckily, your brand new shiny IPTV system won’t need much space at all. The 2 PCs (web server and video server) can be hidden away under a desk, kept in a server room or tucked away under the stairs somewhere. Using PLC adaptors means you don’t need cabling dangling around. What you will need is a space for demonstrating it on a TV. That could be on a desk, in reception or in a corner of the office with a couch.

2. Choosing the right set-top box
The most critical decision in setting up your system is what IP set-top box you will be using, as all of them run different software and have different capabilities. All of them connect to the TV using a standard scart cable or RCA sockets, and display PAL/NTSC video at standard resolution. It’s preferable if they have a web-based control panel, but many have proprietary configuration screens or use simple telnet. Firmware upgrades are best served with a remote TFTP server, such as that provided by vendors like SolarWinds.

The most popular choice of software is an embedded web browser, which for all intents and purposes does the same thing as a PC web browser like IE, Firefox, Opera or Safari. The developer interface tends to be a mark-up language, usually HTML/Javascript. The main embedded client software programs in use on IP set-top boxes today are Fresco/Galio (from Ant Plc), Opera, Escape/Evo (from Espial) and Myrio (based on Espial). You can think of them of little web browser units.

There are a lot of OEM vendors of IP set-top boxes to choose from all across the world. Some examples include Complete Media Systems, Amino, Kreatel (now Motorola), Vidanti, Tilgin (formely i3 Micro), ADB Global and Netgem. Most are open to the idea of directly selling 1-10 units at a time, although in many instances it is better to go through a central distributor like Garland Partners. The cost varies, but you should be paying in the range of £100-250 GBP for each set-top box, including a remote control and/or keyboard.

In this guide, we will be using the CMS 1080 (from Complete Media Systems), running Ant Galio 2.0. The box itself supports video delivered in H.264 AVC or Windows Media. We will be using the former.

3. Setting up the network
IPTV runs over an IP network, which means it will work over your existing home or office Ethernet network. You’ll probably already have a router or switch that your desktop PCs are plugged into, although it will be best to create a new, separate network for your TV as the traffic load is much higher than a normal data network designed for internet and/or LAN connectivity.

You can use any router or switch at all, as long as it supports multicast. Any £50-200 product from the high street or online retailer will do. Check the side of the packaging or the manufacturer’s documentation to see if the product you choose supports multicast natively (IGMP etc). Normal 100Mbit Ethernet is fine, although use Gigabit Ethernet if at all possible.

If you’re running all the screens and video from one server (for example, a portable laptop demo), you can even just use a simple crossover cable. Don’t try and run video over a wireless connection, no matter how good the reception is. HTML screens and menus will work fine, but processor-hungry compressed video is another story.

An IP set-top box is just another network client device. When it is connected to the IP network, it is assigned an IP address by DHCP just as a desktop PC would be (this can also be static). If your router doesn’t act as a DHCP server, you don’t have a network gateway or are experiencing problems with a crossover cable, simply download and install a free DHCP server from the internet onto your web server PC.

Your PLC (powerline communication) adaptors create an Ethernet network over existing electricity cabling, which avoids the need to have wiring everywhere when you can’t use wireless. They generally come in pairs, and cost £100-200 from the high street, your ISP or online retailers. The first should be plugged into an AC plug near the router, and the second should be plugged in next to the set-top box. Both then have Ethernet sockets which you plug normal cat-5 cable into.

4. Streaming live broadcast video
The first thing to simulate on your IPTV system is live TV that can be tuned into, and this can be done in two ways. The first is easy, the second is either painful or expensive. Live broadcast IPTV needs to be multicasted 24-7 over the IP network, as unicast is too inefficient. We will be streaming live TV from our video server.

For each channel, we need to broadcast a 5 minute looping pre-captured video clip to a multicast IP address. For this, we can use the free VLC player, or the industry standard WinSend, created by Pixstream. The clip itself ideally needs to be previously encoded in MPEG-4 H.264 AVC, and formatted into an MPEG-2 transport stream. However, VLC being the Swiss army knife it is means we can convert open virtually any video file and encode it on the fly as we are broadcasting. Open your video file, and use the advanced options in VLC to stream the output onto the network as UDP, using a multicast address such as 235.5.5.5 to a random port (such as 10201).

You can test if the stream is being correctly outputted by opening the same network stream with another copy of VLC on another computer on the network. Do this for as many channels as you require. Once they are broadcasting, the set-top box will be able to tune into the multicast stream just as VLC does.

The more advanced way to provide live broadcast TV (such as Freeview) over an IP network is to convert MPEG-2 video received from a DVB receiver (a TV tuner card, for example those made by Hauppage) into multicast format, which is known as IP encapsulation. The painful way is to code your own encapsulation program using the vendor’s SDK, and the expensive way is to buy industrial hardware that does it for you (for example, Exterity, Anevia etc).

5. Preparing VoD content
Making DVD quality video across your network is split into two separate parts – getting the video files into the right format, and secondly, setting them up to stream from a video server. The bad news is that there isn’t a free or open source VoD server that you can use to exactly simulate what would happen in a commercial service.

Your video material will need to be pre-encoded in the same way the live multicast video is. Software encoders from vendors like Elecard, MainConcept Cyberlink and Nero will easily compress video from most formats (MPG, AVI, MOV etc) into MPEG 4 H.264 AVC, but they will additionally need to be encapsulated in an MPEG-2 transport stream for delivery over the network. The free open-source Media Coder program produces excellent results.

Video is very temperamental and requires state control, unlike typical web protocols such as HTTP. RTP (real-time protocol) and RTSP (real-time streaming protocol) were designed to provide VCR-like controls for IP networks, and most, if not all commercial VoD servers use these technologies for delivering quality-assured video. A lot of set-top box manufacturers have adapted their hardware to be able to simulate VCR-like features using HTTP so video can be streamed directly from a web server like Apache. We will use a combination of both to stream files ending in .mpg.

The main choices for serving video on-demand over our IPTV network are the open-source Helix Server and Darwin Streaming Server, both of which come in Windows flavour, but can also run on Linux. We also have a trial of the Elecard RTSP server that can also be run on either OS. If your own network is set up to use Windows Media, you can happily and easily unicast and/or multicast video from a Windows Server PC running the free Windows Media Server.

Once the video files have been pre-encoded, they need to be placed in the directory on the video server that has been allocated as the storage folder, as well as mirrored in the Apache web directory allocated on the web server. Almost all the RTSP servers have a web-based configuration panel and will need to index/identify each file for streaming. Once these are in place, test the RTSP capacity of the server by opening a network stream to them in VLC, and once any problems are corrected, your IP set-top box will play them using its in-built API.

6. Creating screens and menus
Menus for the TV screen are created in HTML, CSS and Javascript, just as normal web pages are, using the same standard tools (Dreamweaver, Photoshop etc). The software on the device is an ordinary web browser like IE, Firefox, Opera or Safari, and overlays the web pages you create on the screen through the scart cable (OSD). Most have full support for open standards and current technologies such as RSS and AJAX. Some also include the Macromedia Flash 6 player. It’s a case of write, and then refresh the browser screen, just like normal web development.

When the IP set-top box starts up and gains an IP address via DHCP, it will also request a “starting” URL of a web page from a web server, in the same way a PC web browser (e.g. IE, Firefox) will request a default home page. Producing screens for IPTV is almost the same as building an intranet site, with the only difference being that the HTML and Javascript contains set-top box-specific code that only the set-top box understands and executes (e.g. for tuning into multicast streams or issuing RTSP commands).

Each set-top box’s hardware is different, so there is a different Javascript API for each device model that must be obtained from the manufacturer. Video can be displayed and scaled as any kind of image on the page, and manipulated by normal Javascript functions. The set-IP will not come with any software applications pre-installed (or even commands on the remote to go back or refresh the screen), so the very first application you need to create is an electronic programme guide (EPG) to navigate around your service and watch video streams.

When mocking up screens in Photoshop, it is important to know that a standard definition PAL TV screen is 720 pixels wide by 576 pixels wide, before the so-called “safe area” is taken into account. Colour is considerably more primitive and much more sensitive to variance than on a desktop browser. The only input device available is a remote control with key codes similar to a desktop keyboard.

Using HTML for menu and screen displays means content can be dynamically generated using a server-side process just like any web page. The TV screen displays whatever you send it, meaning you can integrate any type of web-based system into your new IPTV network, such as the Asterisk VoIP PBX, the Jabber IM server, multiplayer game servers, your own web application or an external XML API.

7. Showtime!
Once you have your network set up, its up to you to get creating menus and screens, and adding video content onto your video server that can be played back through the TV. The production procedure is exactly the same as it is for a website, only with TV-specific functionality and usability issues. Over a few days or weeks, you suddenly have an entire TV network to yourself that you can do anything to, just as when you have your own website that you can do anything with.

Once you’re happy with what you’ve put together, its time to sit down the boss, colleague, wife, girlfriend, boyfriend or fellow interested nerd and beam with pride as you press buttons on that remote and surf around.

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Too much social network problem is solved!!! http://atifunaldi.com/2009/05/11/too-much-social-network-problem-is-solved/ http://atifunaldi.com/2009/05/11/too-much-social-network-problem-is-solved/#comments Mon, 11 May 2009 17:53:10 +0000 atifunaldi http://atifunaldi.com/?p=131 ]]>

I am a big fan of mashable… Ben the guy wrote a great article about managing multiple profiles on internet which is a big prob for me… I hope it will also help you!

HOW TO: Manage Multiple Social Media Profiles

Start counting the number of social media websites you have a profile with, right now. Out of fingers yet? Facebook (Facebook reviews), Twitter (Twitter reviews), Flickr (Flickr reviews), and YouTube (YouTube reviews) are just the start of it – for people active on social websites, you could have several dozen social media profiles, half of them using a really old picture of you. Heck, some of them probably have inboxes filled with strange messages from some girl named “Leota” who wants you to visit her sexy singles website.

While inbox spam and old pictures may not be the end of the world, keeping up a consistent image across the web and keeping your content fresh is vital to good business and strong relationships. With a little upfront effort, the task of maintaining multiple profiles can be less tedious, freeing up time to better connect with other people.

Step 1. Understand your Current Position

The first step is to exactly know where you have a social media profile and where you do not. Start by checking with Check User Names, which will search dozens of popular social media websites to see if your username is active. Check any you normally use. If any don’t ring any bells, see if it’s yours or if somebody already owns.

Tip: Always keep note of other people using your most common username. Making sure people don’t confuse you for somebody else is important for friends and potential employers alike.

Step 2. Choose Your Platforms Realistically

People may disagree with me, but I believe you should sign up for the most popular social networks regardless of whether you are going to use them all. This prevents someone else being mistaken for you and protects an account that you may want to use later.

This doesn’t mean you should be active on all of these services. Take a long, hard look at all of the services available and your time constraints and choose the ones that pique your interest the most. Keep some focus when choosing platforms. For the rest, place a note on your profile with contact information and links to your favorite social profiles.

Step 3. Organize!

This is the most important step! Don’t be satisfied with a disarray of bookmarks and email notifications. Organize a bookmarks folder or two for the social media services you are using. Filter your email so that all of your notifications fall into their own inbox/label. Schedule time to log into these accounts and make sure they are in order.

Tip: The most important thing to remember is to find a system and stick to it. These are the profiles that need your attention consistently; keep them free of spam and outdated information.

Step 4. Automate and Combine Your Profiles

No, I am not suggesting using a bot or having autoresponders. Instead, I am talking about grouping similar tasks together. One of the most common actions on social media is sending an update that you have updated your blog. Normally, you would have to copy and paste this type of message into Twitter, Facebook, and MySpace (MySpace reviews), not to mention Plurk (Plurk reviews), Brightkite (Brightkite reviews), or FriendFeed (FriendFeed reviews).

However, with services such as Ping.fm (Ping.Fm reviews) and Twitterfeed, this can be done without any work on your end. Find tools that can help you spread you reach without eating up your time.

Tip: Atomkeep is a cool tool for updating all of your social media profiles at once – it connects to your Twitter, LinkedIn (LinkedIn reviews), Facebook, and other accounts and allows you to change bios and profile pictures with one action.

Step 5. Keep it Fresh

It’s easy to tell if someone has abandoned an account and left it to grow weeds. If you intend to use a service, keep adding new content! You can’t expect to meet new people on Digg (Digg reviews) or Stumbleupon (StumbleUpon reviews) accounts without digging or stumbling. And it can be confusing for other people if your profile has an old email address or says you’re still in a relationship with your high school sweetheart.

Tip: Use a Firefox extension like Shareaholic to help make adding new content to your profile easier.

Go Forth and Network!

Once you’re organized and understand where you really want to spend your time, managing multiple social media profiles becomes less of a chore and more about sharing experiences, discovering new content, and building new relationships. That is why you made these profiles in the first place, right?

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Block google if you dont want your web site indexed or if you brave enough! http://atifunaldi.com/2009/05/07/block-google-if-you-dont-want-your-web-site-indexed-or-if-you-brave-enough/ http://atifunaldi.com/2009/05/07/block-google-if-you-dont-want-your-web-site-indexed-or-if-you-brave-enough/#comments Thu, 07 May 2009 15:46:16 +0000 atifunaldi http://atifunaldi.com/?p=128 ]]>

Companies and countries mostly talk about google. Google is the search engine which goes boldly where no one else gone! But if you believe that you are on the right way just block google to index your site. Mostly no one can done this.

Execs reveal why newspapers don’t block Google by Greg Sandoval

To hear the poobahs of traditional media tell it, Google is to print media what global warming is to the polar caps. At many once-stalwart print publications, profits are melting away.

For several months, leaders at some of the nation’s most influential newspapers and periodicals, including The Wall Street Journal, The Associated Press, and the online arm of Forbes magazine have begun blaming Google and similar Web services for at least some of their deepening financial troubles. Google sells ads tied to the news blurbs it “scrapes” from news sites. It links back to the Web sites from which it acquired the content but doesn’t share ad revenue with them. This isn’t fair, many media execs say.

In all the very public bashing of Google, however, few if any of the critics has answered why they don’t just cut Google out of the equation by preventing the search engine from indexing their Web pages. The task could be accomplished by inserting a single line of code into their URLs. If Forbes.com added a line such as forbes.com/robots.txt, content from the site would be rendered invisible to Google.

Representatives from the Journal and AP declined to comment for this story, but their Web sites speak volumes for them. None of the companies has severed ties with Google and risked losing access to the search engine’s millions of users. Traditional print publications, which have seen ad revenue plummet, mass layoffs, and in some cases the shut down of operations, are now hopelessly dependent on Google to lure readers, says media executives. Jim Brady, the Washington Post’s former digital chief, says the question of whether Google is good or bad for print journalism is almost irrelevant at this point. Print publications are helpless to do anything about it.

“Get out a sheet of paper and write down all the things Google does for you,” said Brady, former executive editor of Washingtonpost.com, as he offered advice to his former peers in old media. “Google allows your content to be exposed to people who would never see it otherwise. If you’re able to code your pages well, then you can get an awful lot of leads from Google. It’s up to your site to turn those leads into loyal customers…Google is not going away.”

Pointing fingers
That’s not exactly how Jim Spanfeller sees it. The CEO of Forbes.com questioned in an opinion piece he wrote for the blog PaidContent.com, “is Google being disproportionally compensated for what is fundamentally other people’s work?” He said the answer appears to be yes. He claimed Google “makes roughly $60 million a year directing folks” to Forbes.com.

So why doesn’t Spanfeller prevent the search engine from indexing the magazine’s content?

“I don’t know that this isn’t a bad idea,” Spanfeller said in a phone interview with CNET News. “But I think that would be hard to do without everyone’s competitors shutting (Google) out as well.”

The sounds like an acknowledgment that Forbes needs Google to compete and that the search engine may provide publications like his a valuable service. That’s at least what Marissa Mayer, a Google exec, told Congress on Wednesday during a hearing on the future of journalism. Google sends 1 billion page views every month to print publications, Mayer testified during the hearing.

He argues, however, that Google does do harm. For example, the blurbs the search engine obtains from news sites often includes enough information to satisfy the major questions about a story. For many people, reading a headline and synopsis about three more people dying of swine flu in Mexico is all some readers want to know. There’s little motivation to click on links to the site that actually produced the news. To some in media, this violates copyright law.

Spanfeller says there’s also frustration when a news organization pays professional journalists to do original reporting and then see links to stories written by amateurs–or worse, blogs that are little more than flimsy rewrites of their content–with higher visibility on Google than their own.

Spanfeller wants Google to do a better job of showcasing professionally created content, and “cease stepping on or over the line of fair use.” This means he wants Google to start providing less information in its news blurbs and crack down on sites that use stories without authorization.

“We show users just enough to make them want to read more,” wrote Alexander Macgillivray, Google’s associate general counsel, wrote last month. “Even though the Copyright Act does not grant a copyright owner a veto over such uses, it is our policy to allow any rights holder…to remove their content from our index.”

The cure?
So what do print execs want from Google? First, the search engine could cure a lot of ills by sharing ad revenue with print companies. After all, it’s their content Google is selling ads against. Forget it; not going to happen, predicts Brady.

“There was a fair amount of pushing from people at the (Washington Post) news group who said: ‘We should make Google pay us for our content,’ Brady said. “I told them ‘They’re never going to do it. They wouldn’t give us a dime.’ (They responded) ‘Well then, we should block it.’ I said ‘Fine, we can go ahead and do that and that’s suicidal.’

“Google built a better mousetrap than the newspapers were able to build,” Brady continued. “That’s part of the reason they’re making the money they’re making. At some point I don’t know what you can do about that other than to try and work it to your advantage.”

There are some media execs looking for new ways to get their content in front of readers without help from Google. Amazon on Wednesday showcased a new large-screen e-reader called the Kindle DX. The device is partly geared toward readers of newspapers, and magazines. Newspaper publishers Hearst Corp., and Rupert Murdoch’s News Corp. have said they will create their own e-readers, which they will use to deliver their own content.

This kind of effort is fine with Brady, only he would like everyone in traditional media to stop obsessing about the past.

“We have to ask, ‘what’s next?’” said Brady who plans to open his own consulting business. “That’s where everybody needs to get to. Because Google isn’t going away and they aren’t writing us checks. Let’s move on. We’re all getting way too hung up on the past, with all the things we should have done 10 years ago, could have done…well, we didn’t. Game over. We should be asking ‘What are the new rules of this game and how do we best take advantage of them.’”

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Bored about checking your all social network sites every day? http://atifunaldi.com/2009/05/02/bored-about-checking-your-all-social-network-sites-every-day/ http://atifunaldi.com/2009/05/02/bored-about-checking-your-all-social-network-sites-every-day/#comments Sat, 02 May 2009 11:35:18 +0000 atifunaldi http://atifunaldi.com/?p=124 ]]>

I read an article about ppl who are bored about checking social networks everyday. There is a good solution for it.. But for those also like to followed by others maybe my second solution which is a really big hype in Turkey the friendfeed will also be a good solution.

The Sledgehammer: NutshellMail It might seem counter-intuitive to sign up for another web service to majorly reshape the others, but you have no idea what kind of power NutshellMail can give you. It solves what we’ll call the Email Alert Circle, which goes something like this: * You log into social sites and speed-read all the new stuff, but it’s destroying your free time, and your brain! It’s just too much. You stop visiting so often, but wish you could still get the most relevant stuff from them. So you switch to… * Oh, look, email alerts! Now you can get just the direct messages, replies, and relevant friend posts. Two weeks later … * You’re now avoiding your email inbox and decide it, too, is just too much. So get a free account at NutshellMail. Authorize it to parse your Facebook, Twitter, MySpace, and/or LinkedIn accounts, and it takes all those “John Smith commented on your status” and “Lindsay Jones sent you a direct message” emails you really don’t need to see Right This Minute and delivers them in a digest whenever and however you want them. “But my Twitter replies are crucial to my self-est..I mean, it’s an of-the-moment service!” you say. Fine—go ahead and schedule your NutshellMail updates to arrive every so many hours, depending on your addiction. You’ll still get all the updates for everyone you’re following, and you won’t even have to hop into Twitter.com/TweetDeck/Tweetie/whatnot to reply, because NutshellMail lets you @ reply via email links. For those who can be realistic about how connected they need to be, NutshellMail takes the constant back-to-work hurdles of email updates, known as bacn in some circles, and pounds them into one flat page of your kinda-need-to-know.

Friendfeed

It’s fast and easy to start a conversation around shared items, or to show that you like something a friend has shared. You can subscribe to updates from individuals and groups, such as your family or a team of people you work with. On FriendFeed, you and your friends contribute to a shared stream of information — information that you care about, because it’s from the people that you care about.

You don’t need to install anything to use FriendFeed. You can read and share your FriendFeed however you want — from your email, your phone or even from Facebook. If you make your FriendFeed publicly visible, your friends can see what you’re sharing without creating an account, and you can embed your feed in your home page or blog. FriendFeed also lets you pull in updates from other sites around the web, and even publish your feed to services you already use, like Twitter.

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Economist Intelligence Unit Survey:Four in Five Banks Worldwide Have Attempted to Automate Financial Processes to Boost Data Quality http://atifunaldi.com/2009/04/29/economist-intelligence-unit-surveyfour-in-five-banks-worldwide-have-attempted-to-automate-financial-processes-to-boost-data-quality/ http://atifunaldi.com/2009/04/29/economist-intelligence-unit-surveyfour-in-five-banks-worldwide-have-attempted-to-automate-financial-processes-to-boost-data-quality/#comments Wed, 29 Apr 2009 07:24:54 +0000 atifunaldi http://atifunaldi.com/?p=121 ]]>

Most Automation Efforts Result in Faster Processes, Lower Headcount and Fewer Control Errors, Say Bank Executives

Financial processes are the essence of banking, so automating these processes is a key goal for banks struggling to increase both efficiency and data integrity, according to Mastering banking risk through embedded governance, risk and compliance, a survey and paper from the Economist Intelligence Unit, sponsored by SAP. However, most banks still focus mainly on restraining costs and avoiding regulatory sanctions rather than developing an enterprise view of risk. This conservative approach has ironically increased risk exposure at the enterprise level even as it contributes to stronger risk management practices within functions and business lines.


Bank executives rank the proliferation of manual processes as the greatest problem with current financial processes. They see fewer errors as the biggest benefit of automation. And they believe that the high-level of investment required is the single largest obstacle. Eighty-two percent of bank respondents have attempted to automate at least some of their processes; such banks had experienced the following tangible improvements:

  • Faster processing speed claimed by 74 percent of respondents.

  • Sixty-five percent of respondents cite fewer control errors.

  • A decrease in headcount according to 52 percent of respondents.

  • From the respondents, 49 percent claimed a reduction in the number of poor quality decisions.

“Process automation used to be purely cost-driven – a matter of squeezing out the inefficiencies left over from legacy paper-based processes,” said Dan Armstrong, senior editor at the Economist Intelligence Unit and manager of the research. “Now it’s more about providing managers with quick access to accurate enterprise-wide data, and using it to inform the bank’s risk and reward decisions.”

The findings were based on the responses of 71 bank executives across the world who took part in larger financial process automation survey in the fourth quarter of 2008. Key findings include:

  • Biggest Problems with Current Financial Processes. Bank executives that participated in the survey paint a rather negative picture of their financial processes. Half say there are too many manual processes in their organizations; 38 percent say methodologies are inconsistent and the remainder point to poor visibility and accountability, overly restrictive and redundant controls, incompatible applications and the need to massage data to make it comparable.

  • Benefits to Automate Financial Processes. The majority of bankers surveyed claimed that the biggest benefit of financial process automation is the elimination of errors due to manual processes and data integrity. Cost reduction was a distant third at 31 percent, which indicates that many banks have progressed beyond efficiency as the primary rationale for automation.

  • Barriers to Financial Process Automation. However, the upfront costs of financial process automation continue to represent a significant barrier to automate a banks financial process, according to survey respondents. Six in ten bankers cite upfront costs as one of the top two obstacles. No other impediment was cited by more than 30 percent of the respondents. However, only 8 percent of executives say that processes are already sufficiently fast, accurate and efficient, and need no further improvement.

“SAP has found the survey results revealing, as they will enable us to work even closer with our customers in helping them address the immediate issues they have today in managing credit, market and operational risk,” said Martin Schroter, vice president, Solution Management, Banking, SAP AG. “SAP delivers governance, risk and compliance solutions with integrated business insight to support a bank’s end-to-end cross-enterprise business processes and access controls to improve business process management and automation for detecting, remedying, mitigating and preventing access and authorization risk across the enterprise.”

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Turkish online banking report http://atifunaldi.com/2009/04/28/turkish-online-banking-report/ http://atifunaldi.com/2009/04/28/turkish-online-banking-report/#comments Tue, 28 Apr 2009 22:05:57 +0000 atifunaldi http://atifunaldi.com/?p=117 ]]>

Banks are essential – so is internet, and it has changed everything about banking by the time it came into our lives. Now the only reason we go to a banks is to deposit cash. We’ve searched about the websites of the banks -which take the first place in adapting to the advantages of technology- and the services they provide. We get results that you might find interesting.

First of all, what are the essentials of a website? Let’s have a look at them.

First Sight:

It shouldn’t be forgotten that the most important success of a website is its ability on customer relations. Aside of the obligation of having the contact information on the site itself, the websites are also obliged to reply every received e-mail in 3 work days as a necessity of the last Internet Law, anyway. That’s why I looked for the communication sections on the websites of the banks in order to start the project. Most of the Turkish or Turkish joint venture banks don’t have it on their websites while all of the foreign ones do. What’s more interesting, banks such as HSBC and Citibank get back to the customers’ mails in a very short while. On the other hand, I think Akbank puts the mails in its document management system. So you get the most effective reply from them although it happens relatively late. But in my opinion, getting back faster is more important on this kind of applications. For me, the most successful bank is Citibank because of that. And the worst is Garanti Bank which even doesn’t have a communication section. It’s nearly impossible to reach them. Yapi Kredi Bank has a very effective press room and it shows the importance they attach to the communication.

Communication:

It’s hardly possible to find the contact info of the in-house departmants, but I find it totally normal when I consider how e-mail addresses are used by the spam mail programs. The best solution on that is applied by The Central Bank, all of the e-mail addresses are encrypted, so they can’t be seen by search engines and spam mail indexing robots.

PR Companies and Press Relations:

The messages you leave on the banks’ websites aren’t supposed to be the issues of PR departments only. Because sometimes the solutions keep on damaging the brand reputation of the bank, especially when the problems are solved without the right communication and that’s why the communication consultants exist. Regarding PR, some of the banks forward the customers’ questions directly to the customer representatives, as if the problem was just a technical subject. Garanti Bank is the first one which makes this exact distinction and I’m sure they’re through a lot of problems because of that. On the other hand, Yapi Kredi drew my attention by directly sharing this kind of problems with their PR specialists. And in order to do that, using a transparent and successful method such as mail lists seems so right to me.

Design:

Most of the bank websites adapted to the general user interface. Again, most of them are aligned top left and width fixed in order to protect the general appearance from changes which may occur due to different resolutions. When using flash, they support even the oldest flash versions. As in the general banking standards, online banking boxes are on the right top corner and they usually can be entered at once. The only exception of this rule is Akbank. In order to see the online banking page, you’re supposed to enter your customer number on the home page and this causes the customer number to reach the bank without password. Almost all of the websites support several browsers. Among of others, only Sekerbank’s website doesn’t support Mozilla derivatives such as Firefox and Google Chrome. Despite that, this website creates problems on Internet Explorer, too: It’s being stopped by Activex and popup controls.

Other than HSBC’s and Akbank’s, all of the websites can extend to full screen even on the computers with high resolution. But Is Bankasi’s is the most successful one about it, and the second one is Yapi Kredi’s.

Akbank’s is the best website on meta tag, which makes search engines properly index and on favorite icons which helps pages visually differentiate.

Sekerbank’s is the only website that uses wrong encoding that may create problems on some browsers, although the websites which have that much of traffic as theirs don’t need it a lot.

Despite the fact that all websites makes their point on transferring their logos and corporate colors to their visual styles, Is Bankasi is the best site to catch the trends of new age users, especially about the transmitting buttons. That’s why, Is Bankasi has become my favorite about site design, order and being user friendly.

Security:

Although being a regular user is necessary to test a website on the security level, it’s still possible to get a general idea. Almost all of the banks use SSL (Secure Socket Layer) encryption from the home page of online banking to the last point of the process. So, they don’t ask a question and don’t allow the customer to forward any kind of information before the encryption starts. But Akbank’s website is the only exception for that. This website takes the MBB number even on the home page and forwards it to the bank’s host.

Most of the banks use Verisign -one of the oldest brands of the sector- for the security certification. The rest of them use another brand which also proved itself: GlobalSign. Almost all of the websites have the information about where they got the security certification. And the only exception is Eurobank’s. On this website, the only way to get the information about certification is to click on the key.

Security issues are time consuming in the virtual life -just like it is in real life. One of the most important reason behind this problem is the high security precautions making logging in-and-outs harder. Despite the extra costs it creates, sending disposal one time pin to mobile phones is one of the fastest and most secure methods. The most successful applications on this belong to Finans Bank and HSBC. Although I use it as an example at my seminars for a long time, Garanti is still the most monotonous bank about this issue, by doing nothing for the last 4-5 years. And after the most unuseful Java-based website they built years ago, Is Bankasi seems to move forward a lot. They’ve made the usage of their website a lot easier by the effective solutions they provided. After all, I’ve hardy ever heard their name in the recent stories people told me about phishing and that kind of deceitfulness.

Also, Eurobank’s IP restriction and showing customer the last 5 financial operation are among the interesting methods.

Variety of Passwords:

Banks are supposed to be the first ones to create solutions for our lives. For example, they should make you get the funds you need, even if you forget everything when you go out of your house. The best solutions for this kind of situations are provided by the tools which can identify you by whatever you have in your hands at that moment. Garanti Bank’s CepBank (Mobile Banking application) is one of the easy ways which helps you to withdraw cash when you don’t have your ATM card on you. But apart from that, it’s important to have extra security systems like disposable passwords and  one time pin generation device. OTP devices have important advantages such as being easily portable, having programs which can also be loaded to cellphones, mobile signatures and SMS based solutions. Garanti Bank and Is Bankasi seem to have the largest service network on this subject. SMS based solutions can already solve the problems in a short anyway, but expectations can be different through the situations we may face in our daily life and this is also a point that shouldn’t be forgotten.

Mobility:

When it comes to their mobile sites, banks can be divided into three groups: The ones which call their mobile sites “wap” as in the old days, the ones which call them “mobile” and the ones which DON’T have one.

Of course it’s so important to make transactions on mobile sites. But I regret to see that none of the institutions can even properly name their sites. In my opinion, the reason behind this situation is their staffs’ inability to show empathy towards their customers. Besides, the crucial point to be aware of when building a mobile site is the fact that people will use their cellphones to connect to the site. It’ll comfort the customer to use the least number of letters at the moment of typing the name. So, I think it’s best to have an adress like m.onebank.com.tr.

By the way, iPhones which are the new favorites of Turkish customers make it possible for banks to have more functional mobile sites by the help of the different operating system they have. HSBC is the first bank that has been aware of this opportunity about it, whereas Is Bankasi was the one to stand out among others by writing its own mobile software.

The projects which are the products of Is Bankasi-Avea and Yapi Kredi-Turkcell partnerships are two important steps on mobility. And it’s also interesting how Fortis succeeds on effectively servicing through its mobile site although it doesn’t have the support of a GSM operator behind it.

Test and Out-using :

It’s important to be able to test a website while using it. There are a lot of customers nowadays who don’t go to the banks for transactions. There’s even an increase of the number of people who become the customer of a bank without stepping into a branch of it for years. In this case, a visitor should be able to choose a bank only by examining its internet branch. That’s why it’s right to reach the internet branch’s demo. HSBC, Is Bankasi and Deniz Bank use a system which send you your online banking pin at the exact moment you identify your bank card info and cell phone number. But Albaraka Turk and Garanti Bank have created the accounts which lets you have the access to their internet branches. Eurobank also has a link for that on its website but it doesn’t work. For these reasons, Garanti’s and Albaraka Turk’s websites are the best ones on this issue.

Editor’s Choice:

Garanti Bank had owned a great website in the beginning of 2000’s by making a serious technological investment. But then, it didn’t make any progress about it after 2004. The other banks have begun to catch up with it by then. But of course, they’re not done yet. But Garanti’s website has gradually become useless. For instance, the UMPC’s (Ultra Mobile PC) which have become the choice of the new age executives make it impossible even to click on the exit button, not to mention making a proper a transaction. Is Bankasi is the best bank which has recently improved itself to catch up. That’s why I think that this bank will have a lot of online customers in the upcoming days. As a matter of fact the alexa ranking of these two banks has begun to come close to each other. That being the case, my choice is Is Bankasi’s website.

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Localization problems http://atifunaldi.com/2009/01/25/localization-problems/ http://atifunaldi.com/2009/01/25/localization-problems/#comments Sun, 25 Jan 2009 22:34:19 +0000 atifunaldi http://atifunaldi.com/?p=112 ]]>

Global e- work’s the most important approach is “think global, act local.
This view of global work firstly contains using language of country which you are in. From the mythology of babel to this time language becomes a tool that cause people far away from each other. The most significant reason is not only differentiation of the words used; but also variation of several matters from syntax to construction of logic and conception according to geographical position.Chance not only language which they use but also their point of view while providing to behave local. For example some point of views which are funny at a lot of languages begin to seem dreadful and meaningless when translated without changing anything in Turkish and Turkey.

However the expression that is used at eksisozluk (sourdictionary) which is called sewer of internet and the most immoral website of turkey has too sophisticated point of view to translated to another languages. This is the difference of Turkish people’s geographical point of view not attitude of feeling themselves different. So global companies that plan to have operations in Turkey need to make contacts with that geographys’ movers and shakers for learning local behaviour. In Turkey, Microsoft, which shows activity from nearly beginning of the 90’s, go ahead truely and seriously. But this isn’t valid for the other companies.
For example facebook, which draw attention with its Turkish population , put signature to unsuccesful translation in this subject Facebooks’ Turkish is meaningless and far away from being understood. Similar situation is valid for linkedin.com, which try to gain people only with becoming Turkish, and for Xing , which buy cember.net in Turkey. The worst side of this work is translating the language to Turkish automatically with the control of IP. This makes it much more incomprehensible.
Turkish users ,who have difficulty and also can use more than one language, obliged to change the setting of the website english to understand. Global companies which translate their institutional site to Turkish, make the second greatest mistake . In my seminars while giving examples, which brand the participants say , we can see sites contain serious mistakes. The two example in my last seminar were sony and nike and Turkish translation in their web page was incredible and contains an incomprehensive speech contain sentences in Turkish and in English. The last and the most important mistake is the corporations inhibit their web to certain geographies. I Think of that this issue need to be researched by Human Rights Court and United Nations. Because when you service on the internet, you have to accept all internet users as the costumers coming from your door in this situation. If how you can t write ‘no entrance for blacks’ on the door, you can’t also write ‘no entrance for Turks’, you should not. This is exactly racism. While there must be a equilibrium between all surfers in internet , existing of this difference is a very unpleasant and unacceptable injustice.

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What is the problem of Turkey with youtube.com http://atifunaldi.com/2008/12/10/what-is-the-problem-of-turkey-with-youtubecom/ http://atifunaldi.com/2008/12/10/what-is-the-problem-of-turkey-with-youtubecom/#comments Wed, 10 Dec 2008 15:06:57 +0000 atifunaldi http://atifunaldi.com/?p=108 ]]>

People who sees this problem just as a legal subject or as a censorship law can only solve it for short term.

The best way to understand this issue is through knowing the internet history of Turkey. Perception and appreciation of internet as a media has started with the foundation of haberturk.com. Haberturk used scandal news and events in order to call attentions as a news website. The need of controlling and inspecting the internet by hands of state begins when this site starts to becoming a thread to  the governing party of the time. A draft of law has been constituted. However since this act of law aims to control websites such as haberturk.com, it becomes censoring more than inspecting. Moreover, since legists who prepared it knows the traditional media more than the digital one, the law contains technically impossible procedures such as two photocopies of each webpage sent to local authorities etc. Liberals who realized this reacted hard to the law. This caused the moderate renewal of the law.
But, despite all the softening, this new law signed by the President of the time, Ahmet Necdet SEZER in 2005 contains censoring of media in its soul, so its logic of punishment was deep wide in order to increase its dissuasiveness. The law took the force of processing this logic from taboos of Turkish society such as child pornography, insult to Ataturk etc. That is because the legislation was enacted by agreement of all forces from media to public. These forces of which the law received its support was its Achilles heel at the same time. May be by this analysis, or just by coincidence, immediately after the law was laid down, a video broadcasted in Youtube was sued for one of the nine main components of the so known catalog crimes in Turkish lawbook. Eventually the case lead to a ban to Youtube due to those nine crimes mentioned.

This situation caused the forces in Turkey who supported this law once splitted into two. The main reason to this separation was not arised of the problem thereopen but the worries. Yet for the moment Youtube.com should show respect to the subject which is very sensitive in common for Turkish people and remove the video. However, liberal constitution interests in concerns more than the problem itself, it cares for Turkey not to remain in hands of censorship, and uncomfortable with the incapability of government handling the issue. For the moment, major aim of all groups who want youtube.com not to be banned is not more than the will of diverging from a censorious society. Besides, all forces of Turkish community owns an indisputable integrity about the removal of those visuals containing insults and disrespect to Ataturk, and demands esteem on our culture and merits.Turkish culture, though it molded its matriahal basics through tolerance, is committed deeply to their values which are protected from past to present and endowed with high pride and figure to serve them even if it worth their lives. Although this approach of Turks is seem paradoxical in many other cultures including European culture,it is the main speciality that makes Turkish people distinct in the world.
To this reason, no matter how it is told, in order to remove this problem, primarily youtube.com has to show respect to Turkey’s culture and values. People who sees this problem just as a legal subject or as a censorship law can only solve it for short term. Youtube, like many other international firms operating in Turkey, has to be respectful not only to our laws but also to our viewpoints. In this matter, Google groups should take companies operating for long time in Turkey such as Microsoft as an example. Yet, though similar problems are lived with facebook, the solution come easily alongwith the communication skills of Microsoft.

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Anonymity is a big problem for internet http://atifunaldi.com/2008/12/10/anonymity-is-a-big-problem-for-internet/ http://atifunaldi.com/2008/12/10/anonymity-is-a-big-problem-for-internet/#comments Wed, 10 Dec 2008 13:12:38 +0000 atifunaldi http://atifunaldi.com/?p=105 ]]>

When the Turkish Internet Law meetings done, I was agrred upon to break the anonimity on internet usage. I strongly believe that it is a little bit anonying when people used to learn how to deal with internet. If anything is abusing in offline it will also in online. I think that the anonmity threatens some netizens’ internet life. as all we know if a freedom is threatens other mens’ life it is not a freedom anymore!!!!

Facebook Connect Making Blog Comments More Authentic

In the few days since Facebook Connect launched, we’ve noticed something: blog commenting is becoming more authentic. The presence of trusted Facebook identity is creating a context for more meaningful conversation on the web.

For example, when Facebook Connect launched on Inside Facebook, Mark Zuckerberg, several people at Facebook, and dozens of people in the industry commented on Inside Facebook for the first time. Why? Because for the first time, Facebook Connect has enabled real identity on the web. In other words, everyone knows who’sactually talking.

What does that mean for online discussion?

1. If your comments are connected to your Facebook identity, you’re not going to publish things you might say anonymously.
2. Because comments connected to a Facebook identity are connected to a real person with a reputation (usually), they are more trustworthy (at least to the extent of that person’s reputation).

In other words, over time, Facebook Connect is going to slowly increase the authenticity and quality of conversation across the web. While this has been the goal of many identity systems for a long time, Facebook Connect has the potential to make it a reality more powerfully than ever before.

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Next stop is Obama’s Technology hand! :) http://atifunaldi.com/2008/11/10/next-stop-is-obamas-technology-hand/ http://atifunaldi.com/2008/11/10/next-stop-is-obamas-technology-hand/#comments Mon, 10 Nov 2008 17:59:15 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=102 ]]>

Most of you can see that Obama has a great online campign. You can find more information about that on techpresident.com , but now it is time to make a great human resource for Obama to approve the mission impossible, the rise of the US again. But it is not as easy as it seems. Because, US not only lost it is trust on the point of view of their citizen but also its reputation on the world nations. Especially in Turkey. Hope Obama, will find his best path to Turkish Nations which are famous on their hospitality.

During his presidential campaign, Barack Obama used technology to organize, communicate, and raise funds in innovative ways that gave him an advantage over opponents in both the primaries and the general election. It’s clear that Obama views tech as a powerful catalyst, and with the U.S. facing an unprecedented array of economic challenges, Obama will need to use technology to drive efficiency and institutional transformation.

A part of his policy platform, Obama has stated that he plans to hire the nation’s first chief technology officer (CTO) to play quarterback in driving these changes. A CTO is typically an organization’s top engineer and focuses on outward-facing technologies , but based on Obama’s policy statements he wants to use the national CTO position to:

  • Build a 21st century technology infrastructure
  • Unite and lead the CIOs and CTOs of various federal agencies
  • Architect innovative tech solutions to help solve big problems

As a result, Obama is going to need a visionary tech leader who can rally both technologists and standard Washington bureaucrats around a common purpose. It also wouldn’t hurt to bring in a big name — someone who already has a strong reputation that will translate into political capital. Here are 10 top candidates.

10. Shai Agassi

This former technology head of SAP has the business experience and the interest in larger societal issues to do well as America’s CTO. However, he’s recently founded his own company, Better Place, to create an entirely new business model and power system to run the electric cars of the future. Because of his passion for that project, it’s doubtful he would want the U.S. CTO gig.

9. Larry Lessig

Lessig, a Stanford Law professor, is the founder of Stanford’s Center for Internet and Society and has been an outspoken commentator on U.S. technology policy. Although Lessig has a conservative background, he publicly endorsed Obama for president. At times, he has even been rumored as a candidate for numerous political offices himself. He would be an excellent tech policy wonk and a decent visionary, but he does not have a traditional tech background and that would likely hurt him in gaining the respect of the federal tech executives that he would have to lead.

8. Padmasree Warrior

Warrior is one of only two candidates on this list who is currently serving as a CTO. She was previously CTO at Motorola and in 2008 moved over to the CTO job at Cisco, where she is tasked with driving technology strategy and innovation and serving as an evangelist of what’s possible in the future. She’s also demostrated an interest in politics, having attended the Democratic National Convention in August and expressed enthusiasm for Obama’s vision of America.

7. Shane Robison

The other current CTO on this list, Robison is the executive vice president of technology and strategy at Hewlett-Packard. All of the CTOs of the various HP business units report up through Robison, as does the forward-looking HP Labs and the company’s corporate marketing department. That kind of breadth of experience would serve Robison very well as U.S. CTO. He’s also a visionary who understands the larger context of the current technology revolution and its impact on business and society. It’s unclear whether he has any interest in politics or if he could be wooed away from HP.

6. Vint Cerf

Cerf is sometimes called the “Father of the Internet” because he and Bob Kahn designed the TCP/IP architecture that made the Internet possible. Cerf, who currently works as Chief Internet Evangelist at Google, was awarded the National Medal of Technology in 1997 by President Clinton and the Presidential Medal of Freedom in 2005 by President Bush. He has outstanding technical chops and extensive experience working with government technology agencies, but his leadership and management credentials aren’t quite as strong as some of the other candidates.

5. John Chambers

One of the technology industry’s most passionate characters, Chambers has a will of steel that would help him cut through the bureaucratic stone walls in Washington. The Cisco CEO is a terrific visionary and one of tech’s most effective leaders when it comes to getting a team to execute. Chambers has also shown an interest in politics — even being rumored for an eventual run at political office. He endorsed John McCain for president and was a significant donor to the McCain campaign, so that could hurt him in being considered as Obama’s CTO.

4. Ed Felten

A Princeton computer science professor, Felton founded Princeton’s Center for Information Technology Policy and is a leading researcher, commentator, and blogger on technology law and policy. He famously served as the Department of Justice’s leading technology witness in its antitrust suit against Microsoft. He would be an excellent policy wonk, but doesn’t have as much experience leading technology teams.

3. Bill Gates

The biggest name that nearly everyone is forgetting is Bill Gates, the former Microsoft leader who retired from his full-time gig at Microsoft in June so that he could devote his energies to the Gates Foundation. He obviously has his sight set on larger societal impact. What better way to make that happen than helping define the critical technology policies of the next decade? Melinda can handle the foundation. Gates has the vision, the iron will, and the ability to rally the troops that would make him a successful CTO. The only problem is that he is still technically the chairman of Microsoft and it would be a conflict of interest to continue in that roll while serving as U.S. CTO. Plus, the government uses a lot of open source solutions and Gates has never been an open source fan.

2. Julius Genachowski

Genachowski went to Harvard Law School with Obama and served as an advisor to the Obama campaign on technology issues, even helping to draft Obama’s technology platform. He previously served as chief of business operations at InterActive Corp, was an FCC advisor during the Clinton administration, and founded his own company, LaunchBox Digital, to help tech startups. Since the election, Obama has named Genachowski to his transition team. It’s likely that he will have a role in the Obama administration, either as the first CTO or, more likely, as head of the FCC.

1. Eric Schmidt

The Google CEO endorsed Obama in October and has served as an unofficial advisor on economic and technology issues throughout the campaign. Since the election, Schmidt has served on Obama’s newly-formed economic advisory board. Schmidt is a pragmatic, low-key leader who can successfully work in collaboration with other leaders. He is not as much of a visionary or a bulldog, but his temperament might be the right fit for this position. At the end of last week, Schmidt denied that he is interested in the position, and no one could blame him for not wanting to leave Google, which is at the top of its game and still has an excellent future. Nevertheless, don’t rule him out just yet. He remains the most likely candidate for the job.

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Making big brands with small budgets… http://atifunaldi.com/2008/11/03/making-big-brands-with-small-budgets/ http://atifunaldi.com/2008/11/03/making-big-brands-with-small-budgets/#comments Mon, 03 Nov 2008 18:01:17 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=99 ]]>

On crisis small budgets are the big reality. So we must learn how to deal with small budgets.

In the article below you can find small budget planning for marketing….You have a great product, a great website and a great staff. The only thing that isn’t “great” is the size of your marketing budget. Roughly $27 billion dollars will be spent in online advertising in 2008, according to eMarketer. With so many marketers occupying the same space, how can a company stay competitive while staying within its budget?

Don’t resort to taking up offers from the snake-oil salesmen such as bogus SEO optimization services or overpriced and over-glorified affiliate marketing programs. Instead, use proven ways to compete toe-to-toe in today’s online market without breaking your budget.

We have all seen companies get caught up in the losing game of keyword bidding wars over terms that are way too general, or against competitors with deep pockets that are willing and able to spend on loss leaders. A strong presence in today’s online market is critical — but contrary to popular belief, size isn’t everything. What does it take for a marketer to compete effectively when money is tight? Here is a list of six key strategies marketers can use to get ahead while staying within their advertising budgets.

1. The “they’re huge!” effect

When you see commercials, billboards, print ads, online ads, etc. for the same company over and over again, you probably think, “They’re huge!” Right? Customers’ perception of your company has a lot to do with their decision to buy from you. The more you stay top-of-mind to a consumer, the more likely it is that they will purchase from you. So the trick is getting your message in front of your customers at a good rate without having to throw major bucks at a search engine, email marketing campaign, ad network or other advertising vehicle.

The common types of behavioral targeting are effective, but they don’t necessarily give the returns that would justify the large ad spend to get the “they’re huge” effect. It’s costly to contextually or behaviorally target customers via display advertisements. These are great marketing vehicles to use when you have the budget, but when your advertising dollars are limited, these forms of behavioral targeting should be left for the big boys with the budgets that can support them.

Newer behavioral targeting methods, like retargeting, are cost effective and deliver incredible results. Retargeting is categorized as behavioral targeting because the customer’s behavior — visiting your website — causes that person to be shown targeted displays ads during his or her everyday web surfing activities (visiting sites like Yahoo, Facebook, etc.). You aren’t spending money to get placement in front of certain demographics; you are directly targeting customers who have visiting your website.

Here’s an example: Jane visits a website that sells cosmetics. She leaves the site for whatever reason — she wants to comparison shop, she is at work and her boss walks over to her desk, or maybe she gets interrupted by a phone call. When she gets back online, she goes to her Yahoo email account. When she logs in, she sees an ad for the cosmetic website she visited earlier. Later, she goes to CNN.com to read the news and, again, there is an ad for the cosmetics website. She sees ads for the cosmetic website as she visits her favorite celebrity blog website, and also as she goes to a local directory website when she’s researching wine bars. Jane is not aware that she is the only person seeing these ads as she visits these web pages, but she is left with the impression that the cosmetic website must be huge since its display ads are everywhere online.

A few months back, one of the investors of FetchBack saw our ads everywhere online and made the comment, “How much are you spending on marketing?” We explained to him that we aren’t spending much on advertising; the reason he saw our ads everywhere was due to retargeting, and apparently it had worked in created the “they’re huge!” effect we were going for.

2. Focus where there is interest

Those who know me know that I strongly encourage marketers to focus primarily on their interested prospects and existing customers, and not to spend most of their time attracting new customers. Traditional advertising programs — including paid search, affiliate programs and other traffic drivers — get prospects to your site and are important; however, they are not the most important things for marketers to focus on. At times, they can even be cost prohibitive. Once you spend the money to get a customer to your website, the majority leave without purchasing. Rather than simply focusing on getting another new customer to come to your website, you should work to get the customers who have already visited your site to come back.

Once customers visit your site, they are put into one of two categories:

* Interested prospects: customers who visited your website and didn’t purchase
* Existing customers: customers who visited your website and purchased

So why should you focus on these customers and not work primarily to get new leads in the door? The answer is simple: These customers are responsible for one of the most important metrics that most marketers don’t pay attention to: your site’s return conversion rate. Our data show that, on average, return conversion rates are four times higher than new customer conversion rates. For every new customer you convert, four customers who have either visited your website in the past or made a purchase from you are converting.

That is a huge number that you should work to increase. Don’t simply think that customers will come back to your site again to purchase, regardless of what your competitor is doing. It is important for you to stay top of mind and find ways to entice customers to come back to your site and re-purchase again and again. Methods for doing this include email campaigns, retargeting, superior customer service, reward programs and sending discount coupons in the mail to say “thanks.”

On your website, prominently display ways for consumers to opt-in to your email marketing program. They have shown an interest in your product by visiting your website, and they should also be interested in your special offers. You can also create a loyalty program and promote it on-site to encourage customers to visit your website again and purchase. Add your loyalty program information to your display advertisements and paid search text ads, and don’t forget to give it exposure on your website. If you promote the value customers get from purchasing from you, more customers will come back and do so.

It’s more expensive to get a new customer to your website than it is to convert an interested prospect or existing customer. Don’t leave money on the table from your acquisition efforts by not continuing the conversation with them. This is not an easy task to take on, but once you start increasing your return conversion rate, you will see an overall lift in sales and will spend less money acquiring new customers.

3-4. Highlight benefits; use testimonials

3. Highlight your benefits
Highlighting the benefits you have over your competitor is an effective method of driving conversions and interest in your company. The best way to do this is to create content that compares the benefits of buying your product or service to that of your competitors. Tell the consumer why you are the best choice, and be as specific as you can, so that customers can be assured of your value. Examples of points that could be included in comparative content could be the fact that your laptop performs better than your competitor’s, that your candle has a more pleasant aroma or that you have the best customer service in your industry.

Once you’ve developed such content, you need a strategy to get it in front of your customers. This strategy should include free press-release tools and microsites that customers can visit. Getting your content printed in a publication pertinent to what you are selling is also tremendously useful.

If you create a microsite, buy keywords that drive traffic directly to it. Those keywords might include searches around negative issues in the market where you shine above your competitors For example, your keywords could include “short battery life” if you are promoting a laptop with a long battery life. Your microsite can tell customers how your laptop is superior to your competitors’ laptops.

Later in this article, I discuss do-it-yourself PR in detail; this is another important way to help customers understand why you are better than your competitors. Create case studies or write an article comparing your product to your competitors’ offerings. Once the content is created, send it out to the editors of product review sites to see if they will publish it. Be your biggest fan, and use facts to show why you are better than your competitors. The point is to give your customers every reason to purchase from you by highlighting why you are superior. Use this method to push the real substance of what sets your company apart, in a positive way.

4. Use testimonials
Let your existing customers speak volumes for you by leveraging testimonials in your marketing efforts. The most important thing that most companies forget to do is to simply ask customers to provide testimonials. People love to talk about a product or service they enjoy, and on-site ratings are gaining in popularity.

Include testimonials on your website, incorporate them into your advertisements and add them to your email signatures at work so that everyone you interact with sees the good things people are saying about your company. Potential customers that see positive reviews about your product or service are much more likely to purchase, especially online. We are living in an era where customer reviews are prevalent and influential to customer purchase decisions. If your customers are not familiar with your company or brand, let your satisfied customers help you in the sales process by giving their thumbs-up for others to read.

5. Do-it-yourself PR

Guy Kawasaki posted an article on his blog written by Glenn Kelman of Redfin about why companies should move to a do-it-yourself PR strategy. In essence, the PR game is not what it was five years ago. Forget hiring an agency and spending the standard $5,000-$20,000 fee per month to have your account handed off to an associate who knows little more than you do about how to pitch ideas and stories. The most important part of a good PR pitch has always been the value in the idea that is being pitched.

In the past, PR reps would scroll through their Rolodexes, call press contacts and pitch them ideas for stories. The value in this was that information about companies and press contacts used to be much harder to come by. From the companies’ perspective, the press contact was hidden, and the press contact had no idea who to contact at a company about new innovations. Now, mainly due to the internet, both companies and members of the press have the same ability to search each other out and discuss story ideas.

Take some time to think about how you can help those who are in a position to write about your company to do so. Kelman’s article provides some excellent insights. It’s not just about pitching story ideas; you can also create the content you would like to see distributed. Write an article and contact an editor of an online publication and pitch them on the idea of running the story. Who knows your company, your product and your service better than you?

Think about what you can offer to a reader that is informative, interesting and adds value. Creating this valuable content is going to get you noticed and get free publicity for your company. Who can argue with anything free nowadays? The more people hear about your company, the more apt they are to want to learn more about you, thus creating a huge opportunity to convert them.

6. Customer service is not a cost center

One of the most overlooked — and yet most critical — ways to improve sales is through a company’s customer service. Your customer service team has incredible influence on your customers and whether or not they purchase. One bad experience can cause you to lose a customer for good. No amount of incentives or cool product offerings can correct that customer’s perception of you if it’s a bad one.

The marketplace is competitive, and there is more than one company out there that will happily scoop up your disappointed customer and make them feel valued. The more an organization looks at the entire experience of the customer as part of the goal to retain and acquire customers, the more likely customer service will be considered an investment. It’s an investment that will drive down the total costs of acquiring a sale, as well as give you more exposure in the marketplace.

Ask yourself the following questions:

* How does your organization view customer service?
* What does customer service bring to the table to help increase sales?
* Do your customer service representatives up-sell customers with complementary products or enhancements?
* Do they get your customers’ email addresses so you can market to them later?

There are countless ways to optimize your customer service. Take time to consider how customers are treated at every touch point and how you can improve those interactions. It takes time to examine this process, but companies like Zappos are finding continued success by focusing on customer service and retention.

Marketers are facing tough times, both online and offline. During such times, you have to be creative and innovative with your advertising efforts in order to differentiate yourself. It can be tough to compete against a company that has 100 times your marketing budget. Don’t get discouraged; in some instances, you actually have the clear advantage. Most large companies couldn’t care less about competing harder for a single customer. They often don’t provide the same level of service or value that you can.

Once you have an interested customer, do everything possible to stay in front of that person and convert them. Once they convert, provide service that is second to none and remember to treat them with the value they deserve. It might be difficult in the beginning to gain the general awareness necessary to compete, but once you are dealing with interested prospects, you can not only compete, but you can dominate.

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Great free applications http://atifunaldi.com/2008/10/10/great-free-applications/ http://atifunaldi.com/2008/10/10/great-free-applications/#comments Fri, 10 Oct 2008 12:45:26 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=91 ]]>

On that pages you will find great free applications.

Application Monitor

http://www.jockersoft.com/english/appmonitor_index.php

Eye Dropper

http://instant-eyedropper.com/

HTML Kit

http://www.chami.com/HTML-Kit/

Total Commander

http://www.ghisler.com/

Screen Ruler

http://www.spadixbd.com/freetools/jruler.htm

Paint.Net

http://www.getpaint.net/

Web CEO

http://www.webceo.com/

Ccleaner

http://www.ccleaner.com/

Foxit reader

http://www.foxitsoftware.com/pdf/rd_intro.php

Google Chrome

http://www.google.com/chrome/index.html

HotSpot Shield

http://www.hotspotshield.com/

VLC Media Player

http://www.videolan.org/

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The real big brother is in your computer http://atifunaldi.com/2008/10/10/the-real-big-brother-is-in-your-computer/ http://atifunaldi.com/2008/10/10/the-real-big-brother-is-in-your-computer/#comments Fri, 10 Oct 2008 12:23:18 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=88 ]]>

Internet’s most frequent problem is the big brother. We all know that all our movements on the web can be seen by, service provider, the site we visit and the goverment. But now there is  a real problem appears. Web will be indexed by you not robots. So the trojan is your browser for that!

It’s now over a month since Google released its open source web browser, Chrome. An interesting theory we heard recently is that Google will use Chrome to index the password protected Web – a.k.a. the ‘dark web’.

Right now the Chrome Terms of Service (TOS) prevents Google from indexing private data. But when you consider that Chrome was initially presented as a browser for applications, instead of just web pages, this theory begins to make more sense.

Most web apps are password-protected and so there’s no way for a normal search engine to index the data – even data that’s generalized and doesn’t identify individual users. But with a full-fledged browser to complement its search engine, Google now theoretically has the means to index this previously inaccessible data.

So is Google planning to use Chrome in the future to index password protected data on the Web? This needn’t be a sinister question to ask, because the Web has evolved into something that is not easily indexed. Neil McAllister wrote a great article back in July entitled Is the Web still the Web? (via Slashdot), that delved into this subject. Neil wrote:

“Is it still the Web if it’s not really hypertext? Is it still the Web if you can’t navigate directly to specific content? Is it still the Web if the content can’t be indexed and searched? Is it still the Web if you can only view the application on certain clients or devices? Is it still the Web if you can’t view source?”

As he also pointed out, RIA Flash and Silverlight content can now be searched – see our own writeup of this in July.

So the next step is to be able to search and index web applications that rely on user-generated content. Chrome is the perfect vehicle to do that. There would have to be a change in the TOS to allow it, because indexing private data is of course still a no-no among search engines – especially the market leader Google. And there would be a big privacy issue with indexing your personal browsing history. But what if Google could convince users of the value of indexing web app data without identifying the individual user…

What do you think of this theory – too far out? Remember that Chrome has already become by most accounts the 4th leading browser, after IE, Firefox and Safari. It’s already usurped Opera and it’s only 1 month old, still in beta and there’s no Mac version. In ReadWriteWeb’s stats for September, Chrome was used by 6.3% of our readers – not bad when you consider we have a higher proportion of Mac users than mainstream sites.

When Chrome is 2nd or 3rd in the browser market, then it may be in a position to start implementing some grand plans – like indexing password protected data. Let us know if this is too crazy, or you can forsee a socially acceptable use case for this scenario.

Update: Chris Messina notes that Flock already does this:

“Flock already DOES index every page you visit with Lucene and keeps the data in an offline cache. I could imagine that if I were to want to use Flock on another computer, I wouldn’t want to limit my search result to only what I visited on THAT machine — I’d want to pull from my entire browsing history.

We simply need protections to enable this kind of circumstance to be offered safely — or at least with minimized risk.”

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Ranking is becoming a big problem for Google http://atifunaldi.com/2008/10/10/ranking-is-becoming-a-big-problem-for-google/ http://atifunaldi.com/2008/10/10/ranking-is-becoming-a-big-problem-for-google/#comments Fri, 10 Oct 2008 11:13:13 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=85 ]]>

Alexa, webtrends, google analytics. The measurement and the degree of trust of websites, is becoming a problem for all the web for years. Google’s CEO is also have some problems about it.

Google’s Schmidt Says Internet ‘Cesspool’ Needs Brands

Says the Solution Is Quality Content; Tells Publishers and Editors to ‘Increase Your Relevance’
The internet is fast becoming a “cesspool” where false information thrives, Google CEO Eric Schmidt said yesterday. Speaking with an audience of magazine executives visiting the Google campus here as part of their annual industry conference, he said their brands were increasingly important signals that content can be trusted.

“Brands are the solution, not the problem,” Mr. Schmidt said. “Brands are how you sort out the cesspool.”
Google CEO Eric Schmidt: ‘We don’t do content. You all create content.’
Welcome words
Those were welcome words for the editors and publishers who have been watching the internet draw more and more ad spending every year. Mr. Schmidt took aim, however, at the Association of National Advertisers for opposing Google’s planned ad deal with Yahoo. The association has said the deal will diminish competition and help Google and Yahoo increase ad prices.

“If you’re going to criticize us, criticize us correctly,” Mr. Schmidt said. “We’re guilty of many things, but that’s not one of them.”

In a talk that he structured mostly as an invitation for questions and ideas, Mr. Schmidt declined to advise magazines on looking more popular to Google’s page-ranking programs.

“We don’t actually want you to be successful,” he said. The company’s algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. “The fundamental way to increase your rank is to increase your relevance,” he added.

On the subject of print, especially newspapers as we have known them, Mr. Schmidt was decidedly gloomy. “The evidence is not good,” he said, guessing that the print business will eventually comprise a smaller piece of publishers’ much larger online businesses.

A ‘natural partnership’
That said, magazines and other professional content creators are essential for Google’s efforts to help people find desirable content, he explained. “We don’t do content,” he said. “You all create content. It’s a natural partnership.”

But when asked where the industry ends up if there aren’t outlets willing to pay journalists to create quality content, Mr. Schmidt was a bit Palin-esque, saying that he didn’t have an answer but one thing to look at is whether journalism should be a for-profit enterprise.

The future of quality editorial is, moreover, hardly certain. “It’s a huge question in the world,” Mr. Schmidt said, “particularly in the United States.”

Branding, on the other hand, may be an essential element that helps people navigate the world, he said. “Brand affinity is clearly hard wired,” he said. “It is so fundamental to human existence that it’s not going away. It must have a genetic component.”

His talk came as part of a broader program organized for the magazine executives by Google. Eileen Naughton, Google’s director of media platforms, spoke first — greeting many people she knew from her years as a magazine executive. She joined Google after Time Inc. eliminated 105 jobs, including hers, to cut costs in December 2005. Attendees also listened to tutorials from Twitter’s chairman-chief product officer, Evan James; YouTube’s head of client solutions and ad programs, Jamie Byrne; and RockYou’s CEO and founder, Lance Tokuda.

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Facebook tries to change internet. Is it ethical? http://atifunaldi.com/2008/10/07/facebook-tries-to-change-internet/ http://atifunaldi.com/2008/10/07/facebook-tries-to-change-internet/#comments Tue, 07 Oct 2008 16:08:55 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=83 ]]>

 

Facebook’s latest attempt to finally get some real ad revenue has shown early signs of promise, Chief Operating Officer Sheryl Sandberg told an audience at the American Magazine Conference in San Francisco yesterday.

Facebook, a site that’s successfully accumulated a large group of active users but hasn’t quite found a business model yet, has been testing an interactive product that draws willing consumers into the advertising itself. MTV tried it out to promote its latest video music awards, posting clips of Britney Spears, for example, and allowing viewers to post comments about them. Those comments then appeared in other users’ News Feeds, the Facebook function that tells you what your friends are doing and saying.

“The results were really positive,” Ms. Sandberg said. MTV not only got some attention for its awards show, it learned a little about what viewers wanted to see. It and other networks have subsequently said they want to try using the product earlier, to make the most of that feedback, she said.

If it takes off, the product could help unravel a very big knot in the world wide web. “The monetization question on the web is a very big and open one,” she said. Google and its competitors have made answering demands for information very profitable by selling ads attached to search requests, or demand fulfillment, Ms. Sandberg a former Google executive herself, noted. “What no one’s figured out how to do is demand generation,” she said.

“We need to find a new model and new metrics,” she added.

In another recent innovation, Facebook recently released a product called Facebook Connect that helps you bring your Facebook contacts into other sites’ communities, Ms. Sandberg said. That would also help keep Facebook involved even when you socialize elsewhere online — without trying to force users back to the main site itself. “Walled gardens don’t work,” she explained.

Many users, meanwhile, are loudly complaining about Facebook’s latest redesign, but Ms. Sandberg didn’t seem too worried. “People are using our product to protest our product,” she said, noting that a protest group is now the fifth largest on Facebook.

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New technology trends on 2009 http://atifunaldi.com/2008/10/06/new-technology-trends-on-2009/ http://atifunaldi.com/2008/10/06/new-technology-trends-on-2009/#comments Mon, 06 Oct 2008 13:55:00 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=79 ]]>

Web era will change its way on 2009. You can  find  new technology trends below.

Veeple video-inserted ads
So, how much did Google pay for YouTube? $1.65 billion. And how much revenue comes in from all those YouTube videos? Um, it’s pretty safe to assume no numbers starting with a “b.” Plus, all those videos don’t have an ounce of interactivity within their digital bits. So how do companies capitalize on the video craze? Companies like Hulu have experimented with pre-roll ads with some success, but online advertisers need a better way of turning the passive video-watching experience into a possible revenue giant for brands.

Enter Veeple. The company claims its new technology allows users to imbed any type of content into static videos, spicing them up with text overlays, captions, thought bubbles, and, most importantly for advertisers, web links. These “spots,” as the company refers to them, are simply dropped on top of a video, and can even follow an element — like a person, a poster, a DVD — in the video if it moves.

“The idea of pop-up ads, and banner ads and pre-rolls, where all the money is being spent today, is not where all the money will be spent tomorrow,” Veeple CEO and co-founder Scott Bloomberg said. “The in-stream model, over time, will be the more interesting one for advertisers.”

Veeple just launched version 2 of its software platform at TechCrunch50, adding a number of new features, and it should be available commercially soon. Developers can program in “one-click, two-click” interfaces, bringing up info screens on the video before clicking off to the next website, and even send content to mobile devices.

Any sort of logo or link (like all the social networks) can be embedded, as can audio and separate video files. The service will also include a pencil tool, allowing developers to sketch a transparent spot of any size and shape. As for performance tracking, Veeple is launching its analytics service, giving advertisers all the expected stats, including which spots are performing well and which aren’t.

In the demo I saw, the process looked simple: upload a video onto their site, and then start adding the spots. In a way, it feels like a social application — a way of personalizing videos like the old “pop-up video” of our VH1 past.

The question is whether users will respond to spots in the way they responded to pop-up ads. But overall, Veeple has the potential to create a more seamless watching experience for online videos than with pre-roll ads, while producing more possibilities for advertisers.Super banner ads from Analog Analytics
As Sean X Cummings so frequently reminds us, consumers — you, me and everyone else — pretty much feel unambiguous hatred toward banner ads. Not quite reaching the level of loathing reserved for pop-up ads and, ahem, Windows Vista, banner ads are one of the scourges of browsing, prompting many users to go to great lengths to block them.

So, how do we make the banner ad effective again? Advertisers have been experimenting plenty over the last few years, and the folks at Analog Analytics feel they’ve struck some sort of gold with their Super Banner Ads, which combine interactive marketing with direct response, offering users an immediate value when they engage the banner.

“The Super Banner Ad is a traditional banner, but we attached a coupon or promotional offer to it,” Ken Kalb, CEO and president of Analog Analytics, said, adding that the real key to these banners is their dynamic functions. “We figured out how to combine an offering that would change rapidly over time as a function of the conversion rate.”

Coming in two flavors — coupon for retail and coupon for call centers — these banners ask users to input their information, including name, email and telephone, and then immediately delivers an e-coupon to that mobile device that users can redeem at a nearby retail store.

But if users aren’t reacting to the banner along set goals, advertisers can have the coupon automatically increase (or decrease) along preset levels of value. Say you’re advertising flowers before Mother’s Day and offering a $10 off coupon. Nobody’s is going for it, so the banners automatically add free shipping, without changing the creative element of the ad. Suddenly your conversion rate jumps. Mothers get flowers. Your brand smiles. That’s the idea, at least.

The second part of the Super Banner Ad is to bridge people with the analog world, instantaneously connecting them to a call center. While not necessary for all brands (”Hello, this is Coke.” “Good… And how are you today?”), a travel company or a pizza brand might find this very useful in converting that coupon into a real-world sale.

When I tried their demo, it was quick, taking about 10 seconds to get the text; it comes in standard text message, but the company will also allow email coupons. No clipping, no scissors, no paper waste — just an immediate return of monetary value. As an easy way of giving users value, the Super Banner Ads have a lot of potential, if they can get people to stop ignoring banners in general.

Now, getting the 7/11 guy to believe I actually have a coupon on my phone — that’s a whole different story.1020 Placecast’s geo-targeting ad network
We can safety rely on the fact that position-target advertising on mobile devices is a big part of the future. As unsettling as this prospect is to Big Brother-fearing types, these GPS-laden devices open up huge new opportunities for advertisers and, according to a few online creative marketing pros I spoke with, everyone is now looking to include the ultimate iPhone app as a part of their new advertising platform.

It makes sense, of course. Brands want their products to reach out to the people most likely to use them, and those people just might be the consumers walking down the street right now.

Lo and behold, 1020 Placecast is here — a geo-targeting ad network that just inked an agreement with online events tracker Eventful to deliver location-based ads to the iPhone.

The clever idea is this: A young consumer, 18-35, is driving down Sunset Boulevard in Los Angeles, and she checks her iPhone for nearby concerts using, say, Eventful. She not only sees that Death Cab for Cutie is playing down the street at the Viper Room but also sees an ad for a nearby Burger King where she can grab a bite to eat beforehand. That ad, delivered by 1020 Placecast, may not yet consider her dietary habits (she’s clearly vegan) in its geographically targeted advertising (just give them time), yet the customer has just received relevant advertising while on the road from information provided by the GPS chip in her phone. That’s pretty cool.

“People have been talking about location-based advertising for years, and we are the first ones to be capable of actually doing it,” Anne Bezancon, founder and president of 1020 Placecast, said at the product’s launch at ad:tech in May. She assures users, however, that this won’t be a hit against privacy. “We do not need any personally identifiable information to target our ads based on place.”

Not reserved for mobile devices like the iPhone, the ad network also operates over broadband and Wi-Fi. To deliver its ads, the company defines “place” as more than just location, taking into account things like store locations, time of day, and demographic information. It culls location information from service providers, consumer-entered data, GPS, Wi-Fi hotspot locations and cell ID.

This is all a little experimental still, but the idea of getting useful ads on a mobile device rather than just more spam is an intriguing one, for both advertisers and consumers. With a good iPhone partner like Eventful, 1020 Placecast has a chance to establish a formidable footprint on this new online advertising space.

The rest

The technologies above are only a few of the many that could break into the mainstream. In the last few weeks there has been a veritable deluge of news in the online advertising world, with hundreds of new companies making their own splash in the giant Web 2.0 pond at TechCrunch50 and DEMOfall08. Here are a few others that just might be worth following:

Seesmic’s slug-line – the video twitter – is certainly catchy, and the video platform pretty much works the way it’s advertised: as a way to carry out video conversations with users all over the globe. Started by French entrepreneur Loic Le Meu, Seesmic could be interesting for brands in the future, but it currently feels like a community in flux. Still, Seesmic is certainly worth watching. 

Like Analog Analytics feels about banners, AdRocket believes the email ad just isn’t quite dead yet. Its founders might have a point, with billions of emails sent every year from companies to subscribers. AdRocket is trying to make the ads within those emails — and they are text ads because images are blocked in most email clients these days — more useful and relevant to the actual customer receiving them. AdRocket targets its ads for publishers using non-personal information gathered from registration, browsing habits, cookies, and other means. So, the email ad is evolving.

AlfaBetic is the one of the coolest ideas in a long time. Launching at TechCrunch, this translation service/ad network is betting it can be cheaper and better at translating the world’s domains than competing companies, a.k.a. Google. The idea is to be able to translate blogs, websites, ads, even comments into 10 of the world’s most popular online languages via software, which is checked by a team of proofreaders worldwide and published on alternate language sites for the brand. This means a comment posted on Yahoo Russia will show up in English on Yahoo U.S. Most importantly, AlfaBetic doesn’t charge for the translation service — instead, it gets paid through its local ad network throughout the world.

While all these companies caught my eye, what technologies are you watching out there? Will you share with us, or is it too top secret?

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I hope that Google Android will hit the market http://atifunaldi.com/2008/10/06/i-hope-that-google-android-will-will-hit-the-market/ http://atifunaldi.com/2008/10/06/i-hope-that-google-android-will-will-hit-the-market/#comments Mon, 06 Oct 2008 10:59:04 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=76 ]]>

Nowadays, google is not only mine but also so many  technology wirters favorite company. So many phones come for beta testing in everyday to me. Blackberry, iPhone  and the other companies send theirnew models. But as weall agreed upon nobody can say that there is a model that is best on the market. 

İPhone which seems a big hype in Turkey will be sold by Turkcell and Vodafone. But none of the technology writers can agreed that iPhone is a good selection in Turkey. I also believe Blackberry is mot a good choise either.

Being the past GM of Microsoft Turkey, Sureyya Ciliv, the CEO of Turkcell, is still not doing tachnology business but some marketing tricks in Turkey. Which will lower the brand prestige of Turkcell in the Turkish market. 

 

I hope that google’s android hits the market on that way. It seems very interesting that I still using my w880i Sony Ericsson, in spite of having nokia n61, iphone,blackberry,nokia n82 and an htc. 

If you want to see the google android you can check the upcoming (Google) Android phone by T-Mobile in a rotateable view as well as in an emulator that lets you click through the menus. The emulator is rather incomplete though, so on a lot of screens you’ll be seeing dysfunctional mockups.

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Facebook loose it’s power!!!! http://atifunaldi.com/2008/10/04/facebook-loose-its-power/ http://atifunaldi.com/2008/10/04/facebook-loose-its-power/#comments Sat, 04 Oct 2008 17:02:30 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=73 ]]>

Rumors started to leak earlier today that Facebook co-founder Dustin Moskovitz  and colleague Justin Rosenstein were leaving to start their own company.

Facebook has since confirmed the rumor to us with a simple quote from Mark Zuckerberg: “Dustin has always had Facebook’s best interests at heart and will always be someone I turn to for advice.”

Fortunately, Rosenstein (who formerly worked at Google as product manager of Google Page Creator) has posted more information about their reasons for departure in a Facebook note to friends, which we have reproduced with his permission below.

In it, he describes briefly how Moskovitz and he plan to build to an “extensible enterprise productivity suite” that uses Facebook Connect as its user authentication system and borrows many of Facebook’s own design conventions. The two of them thought about building this suite from within Facebook but eventually decided that it would make more sense to build it within their own company. The choice quote: “We hope our products will become to your work life what Facebook.com is to your social life.”

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TopStory: Microsoft To Buy Back $40bn of Its Shares http://atifunaldi.com/2008/10/04/topstory-microsoft-to-buy-back-40bn-of-its-shares/ http://atifunaldi.com/2008/10/04/topstory-microsoft-to-buy-back-40bn-of-its-shares/#comments Sat, 04 Oct 2008 09:21:58 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=71 ]]>

As I assumed in my articles Microsoft tries to stay on the top of the best companies list. But as days passed by it will become more difficult than yesterday..

Microsoft To Buy Back $40bn of Its Shares

phantom flan flinger writes “As you may have heard already, Microsoft have announced their intentions to buy back $40 billion in stock from their investors, in the biggest single buy-back plan in business history.
The announcement has given Microsoft shares [1]a small gain but they still stand significantly below their level in January – before Microsoft’s unsolicited bid for Yahoo!. The announcement of the plan has also created new speculation about [2]a now-or-never deal with Yahoo!.”

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World cyber attack statistics http://atifunaldi.com/2008/10/04/cyber-attack-statistics/ http://atifunaldi.com/2008/10/04/cyber-attack-statistics/#comments Sat, 04 Oct 2008 09:14:58 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=67 ]]>

It’s very surprising that major cyber attcks are causes from US. The aggresivity of US is also in the cyber world.

US Responsible For the Majority of Cyber Attacks

Amber G5 writes “SecureWorks published the locations of the computers from which the greatest number of cyber attacks were attempted against its clients in 2008. The [0]United States topped the list with 20.6 million attempted attacks originating from computers within the country, and China ran second with 7.7 million attempted attacks emanating from computers within its borders. This was followed by Brazil with over 166,987 attempted attacks, South Korea with 162,289, Poland with 153,205, Japan with 142,346, Russia with 130,572, Taiwan with 124,997, Germany with 110,493, and Canada with 107,483.”

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2008 Web Design Trends http://atifunaldi.com/2008/10/04/2008-web-design-trends/ http://atifunaldi.com/2008/10/04/2008-web-design-trends/#comments Sat, 04 Oct 2008 09:07:08 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=64 ]]>

As the web 2.0 trends passed, web on 2008 will give us very classic bases.  You can use more classic and 1960’s design patterns for your web sites for differentiation. 

About a year ago, I compiled a huge list of artistic sites. It seems like the trend has carried on in 2008 and is growing stronger (thank God the glossy style is gone). So what’s hot now? Pencil sketches, handwritten notes, card stocks, watercolor effects, collage art, script fonts, grungy and splatter ink backgrounds (glossy gradients are not “in” this year). Another trend to be on the lookout for are the vintage and retro styles which I’ve posted earlier this year. Here is a list of 82 sites picked from Best Web Gallery that show the current design trends.

Vintage / Retro Styles

* ernesthemingwaycollection.com
* nymoon.com
* jeffsarmiento.com
* macsbeer.com
* coalmarch
* whoisjengordon
* redblu
* singularityconcepts
* theoldstate
* painisgood
* freelenz
* legendaryaircraft
* fortysevenmedia
* cakephp

Handwritten Notes and Paper Clips

* smtick
* viget
* pointofe
* adverturehere
* revolutiondrivingtuition
* advance
* fall
* etondigital
* notyouraveragejoe
* homedesignfind
* onwired
* chemistryrecruitment

Grungy

* matt
* markhadley
* jessestephens
* subdued
* sundance
* saintgregorys
* dirtyprettythingsband
* basmatitree
* edgepointchurch
* daninko

Splatter Ink

* olliekav
* pointlessramblings
* raduceuca
* pixele
* timkadlec
* alisa

Watercolor

* spring
* inspire
* dailycandy
* billyhughes

Collage

* brunetgarcia
* freepeople
* tnvacation
* artgeex
* thewombats
* designspongeonline

Sketches and Handwritten Fonts

* njrebel
* davebarnes
* satsu
* bootb
* bnweiss
* threadless
* kevinjohngomez
* ryandownie
* mccoy
* catalyststudios

Big Fonts

* rediswhite
* ijsfontein
* darkmotion
* bienbienbien

Script Fonts

* darasgarden
* hotmeteor
* onehorseshy
* collectiveidea

Wood Pattern

* komodomedia
* thethingswemake
* 45royale
* candesprojects
* davidhellmann
* booktagger

Zig Zag Pattern

* jengermann
* modernoprometeo
* ewedding
* uppercasegallery
* donttrustthisguy
* grapefruitgraphics

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Google makes me excited again with google chrome http://atifunaldi.com/2008/09/02/google-makes-me-excited-again-with-google-chrome/ http://atifunaldi.com/2008/09/02/google-makes-me-excited-again-with-google-chrome/#comments Tue, 02 Sep 2008 22:06:01 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=62 ]]>

In 1994, I was very supprised to see the windows 95 (yes one year ago and yes we were the beta testers) … After that time well it is maybe becouse of my age, I’ve ever never suprise on anything about the internet.. Except today. Well it was my first look to google chrome_the brand new browser.. And I see that they solve somany windows problems. And I told to myself, yes they did it. Congrutulations google and the people who works on that project… And thank you for your help to new internet revolution. 

One week ago I had 2 mbps and IE 7.0 and now on I have 100 Mbps and google chrome. That means now I am flying….

 

 

 

About noon Pacific, the download site for Google’s new open-source browser, Chrome, will go live. In a press conference held today at the Google headquarters, some of the Chrome team went through what makes Chrome new and different. While we’ll have a hand-on as soon as possible, here’s a quick rundown of what makes Chrome special.

 

Update 12:11 PM PDT: The installer is about 7 Mbytes, according to Google.

Tabs:: First and foremost, the team said that they wanted to make tabs special. Firefox and Opera introduced this concept to the world, and they’re now part of everyday browsing life. In Chrome, tabs are objects; they can be dragged and reorganized, split off into separate windows, and then rejoined. Even better, if one tab crashes, the other don’t. Chrome is a multiprocess rendering engine, so if one tab dies, the others don’t. And the browser doesn’t die, either. It’s even better with a dual-core CPU.

Security: And it has security implications, too: normally processes on the desktop can mess with your files. But to render Web pages, you don’t need those processes. Google calls this technology the “Sandbox”. Google also will make the browser’s “task manager” transparent to the user, so you can see if a Flash process, for example, is monopolizing your browser. And if a tab dies, it can be restored.

The “Omnibox”: A browser without a Google search box? Yes. Like the Mozilla “Awesomebar,” the address box can be used as the search box, too. But that’s not all. Chrome includes a feature that “knows” what you’re looking for: type “a”, for example, and if you’re a frequent Amazon user, the bar will auto-suggest “amazon.com” — a feature that has been in the Google search box for some time. But if you use Amazon’s own on-page search engine, for example, Chrome can sniff that too, and will offer you the option to use that directly in future searches. But, if you already have a preference to use IE or Yahoo’s search, Chrome will recognize that and build that in. There are no intrinsic ties to Google services, according to Google executives — probably a dodge against an antitrust investigation.

Tabs as apps: For some windows, such as Gmail, users don’t often move away from the page. In this case, there’s a special option to “save” the application as a desktop shortcut. When it’s opened, the browser will eliminate the search/address box.

“Incognito window”: Want to search for a new job? A racy novel? An “incognito window” not only offers the same safety features as the other tabs, but it also prevents any sort of cookies or Web history from being stored on the browser. Internet Explorer 8 also offers a similar technology.

Transparent downloads: This looks like a bit like a Mozilla plugin called Download Statusbar. Downloading a file prompts a little arrow pointing down to a notification bar that is created at the bottom of the screen, where you can select how to handle the file: save it, run it, etc.

Performance: Google executives showed off a test that rendered many typical We pages about three times faster than Internet Explorer. But tests will have to confirm this. Google’s Chrome uses the Webkit rendering engine used in Safari, and a custom “V8″ Javascript rendering engine.

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7 things to work about windows 7 http://atifunaldi.com/2008/08/21/7-things-to-work-about-windows-7/ http://atifunaldi.com/2008/08/21/7-things-to-work-about-windows-7/#comments Thu, 21 Aug 2008 01:17:01 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=57 ]]>

7 things to work about windows 7

THE GUTS

Feature teams: Fundamentals; Kernel & VM; Security

Don’t be distracted by predictions that Windows 7 will have a new kernel. It’s going to be an evolution of the kernel shared by Windows Vista SP1 and Windows Server 2008. I’ll be especially interested to see whether some form of the Hyper-V virtualization platform appears in Windows 7. If it does, I expect it will be in the enterprise version. The security challenges for Windows 7 are well known as well: refining User Account Control and hardening the kernel against new forms of attack.

DEPLOYMENT AND MANAGEMENT

Feature teams: Deployment and Component Platform; Engineering System and Tools; Customer Engineering and Telemetry; Assistance and Support Technologies; International

Some of the most interesting advances in Windows Vista are here, in the new servicing stack and a massive change to the way system images are built and deployed. If you’re a consumer, you probably aren’t aware of these changes, but enterprise customers sure are. It would be nice to see these technologies leveraged so that any Windows user can build and save a custom image that includes only the features and updates they need, without having to use third-party tools.

HARDWARE

Feature teams: Devices and Media; Devices and Storage

The driver model for Windows 7 will essentially be identical to the one used in Windows Vista. That should mean the biggest headaches of the Vista launch, where immature drivers caused performance and stability problems, will not be repeated. We’ve probably already seen a preview of the handful of new features that will appear; see the Storage 1.0 feature pack for details. I don’t expect any other major changes here.

USER EXPERIENCE

Feature teams: Core User Experience; Desktop Graphics; Applets and Gadgets

You can sum up this group’s mission in two words: fit and finish. I can already see the reviews, which will compare the Windows 7 UI and its included tools with their Apple alternatives, such as iLife and MobileMe. Microsoft has been doing some exceptional UI innovation post-Vista, with its Zune software and its Windows Live tools, especially the Photo Gallery update. Tying that all together to create a consistent end-to-end experience is essential. This group has had two full years to address the usability complaints with Windows Vista, so there really is no room for excuses. I’ll be especially interested to see how Live Mesh and other cloud-based services fit into the picture.

ORGANIZATION

Feature teams: Documents and Printing; File System; Find and Organize

Several commenters on that initial “Welcome” post expressed hope that the WinFS file system, which was killed off during the infamous “Longhorn reset,” would be resurrected for Windows 7. Not gonna happen. Nor, frankly, is it necessary. One frustrating aspect of Windows Vista is the disconnect between its Windows Search architecture (excellent) and its search tools (weak). This is another area where reviewers are going to compare a Windows 7 feature to its Apple counterpart, Spotlight. Being able to win that comparison is essential.

NETWORKING

Feature teams: Networking – Core; Networking – Enterprise; Networking – Wireless

This group has a lot of work to do, both at the plumbing level and at the User Experience level. Making the Network and Sharing Center more accessible is what reviewers will focus on, but it’s equally important to iron out the remaining glitches in network performance (especially those that slow down file transfers while multimedia components are in operation).

DEVELOPER SUPPORT

Feature teams: User Interface Platform; Windows App Platform

Because I’m not a developer, I haven’t been paying much attention to this space lately. So, I’ll throw this category open to my dev-centric readers. What do you expect to see here?

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Virtual Worlds Get Real About Punishment http://atifunaldi.com/2008/08/20/virtual-worlds-get-real-about-punishment/ http://atifunaldi.com/2008/08/20/virtual-worlds-get-real-about-punishment/#comments Wed, 20 Aug 2008 23:19:01 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=46 ]]>

Avatars and virtual words are not very popular in Turkey. As a real tragedy, Turks define internet as a virtual place. That is why when the virtual worlds become popular in Turkey there will be a real coincidence about what is real and what is virtual :)

Virtual worlds have often been called the digital equivalent of the Wild West, where animated alter egos can live in a fantasy frontier. But in some of these universes, a sheriff has come to town.

Slipping a four-letter word into an instant message now could land a user in a virtual timeout. Repeated attempts to make friends with an uninterested character could result in a loss of blogging privileges. And if convicted of starting a “flame war,” or an exchange of hostile messages, a user may endure the ultimate punishment — permanent exile.

A virtual world for mobile devices, called Cellufun, has established a courthouse, where rule-breakers are indicted by their peers and tried by a jury of other community members. If found guilty of a charge, such as using profanity, users must carry out varying levels of sentences, from being mute for 20 minutes to being banished.

For the duration of punishment, a user’s avatar — a cartoon version of his or her real-life self — is pictured behind bars.

At least one user has been convicted of a crime every day since the Cellufun courthouse opened two weeks ago, said chief executive Arthur Goikhman. Every day, dozens of members are indicted.

“It’s really affected the tone and tenor of the site,” he said. “People are much, much, much more careful now.”

Virtual worlds such as Second Life and Cellufun began with few rules and little oversight. Avatars can create their own societies and carry out realistic activities, such as buying land, building houses and forming social groups. But as the worlds’ populations grow, some have developed more sophisticated legal codes and justice systems to police members’ behavior. Many virtual worlds hope that creating an orderly environment will entice more users — and prevent the need for real-world legal intervention.
There are scores of virtual worlds, and nearly all make users agree to certain policies when signing up The companies reserve the right to suspend or delete a user’s avatar and seize virtual assets that have been accumulated. Most also allow users to report abusive behavior and provide a tool to let members ignore bothersome avatars.

For example, Lively, a virtual world by Google, prohibits users from spamming others with unwanted messages or displaying racy images. Repeat offenders run the risk of having their Google accounts deleted or, in extreme cases, being reported to real-world authorities.

Some worlds have devised their own versions of jail, where boredom is the punishment. In Second Life, the largest virtual world, where about 60,000 residents are logged on at any given time, misbehaving avatars used to find themselves stuck in the Corn Field, an eerie place with nothing but endless rows of corn, a decaying tractor and a black-and-white television. The Corn Field still exists but is no longer used as a penalty box.

Another site, called VZones, created the Void, a dull-colored last-chance holding cell where delinquents are sent before getting a final warning or being removed from the world entirely.

“Very rarely does it get to this point,” said Justine Reichman, chief executive of VZones.

But sometimes curiosity about these penalties can cause spikes in petty crime. In Cellufun, some characters started breaking rules just to see how their avatar looked behind bars, Goikhman said.

Many virtual universes leave the law in the hands of their users, allowing each world to develop its own moral code. But a lot of bad behavior is tolerated by residents, said Gartner analyst Stephen Prentice. And often, banished users can simply create new avatars.

“The sanctions that can be taken are pretty minor,” he said. “The problem is that the relationship in identity between an avatar and the real person behind it is quite tenuous.”

Still, groups of peacekeepers have emerged in some worlds to enforce a sort of common law. In World of Warcraft, a popular online fantasy game, a character who is acting out runs the risk of being attacked by a group of self-appointed sheriffs. While the avatar doesn’t face official penalties, the interference from other players can deter future crimes.

“No specific members are appointed, but leaders in the community emerge” to patrol certain areas, said Ben Richardson, vice president of business development for There.com, another virtual world.

Worlds.com, which has created more than 45 virtual worlds, has a “filth filter” to prevent profanity. In one world, a group of users developed an animated bird that drops an unpleasant substance on the heads of outlaws, known as “griefers” in virtual-world lingo.

“I think making someone wear something of a scarlet letter is a good way of doing things,” said Thom Kidrin, chief executive of Worlds.com. “People don’t put up with nonsense.”

The site has also developed its own version of an FBI watch list for moderators who monitor activity in the worlds.
ad_iconIn Second Life, a group of residents called Metaverse Republic is creating a system with three branches of government and a constitution. Only those who join the federation would be subject to its rules.

But virtual laws do not always match those in the real world, and users who think they’ve been unjustly punished have sought help in human courtrooms.

In 2006, Linden Lab, the creator of Second Life, canceled Marc Bragg’s account for violating the world’s policies on real estate deals. Bragg sued Linden, saying he legally owned the content he created in Second Life, including land and businesses. The suit was eventually settled, and Bragg’s avatar was restored.

Authorities also have intervened in crimes committed in online worlds. In the Netherlands, for example, a teenager was arrested for stealing more than $5,000 worth of virtual furniture in a world called Habbo.

“This is such a nascent area when it comes to the law,” said Sean F. Kane, a partner in the law firm Drakeford & Kane. “If a certain world allows you to be a thief, is it a crime or just an aspect of the game? Should real-world law apply?”

Stephen Balkam, founder and chief executive of the Family Online Safety Institute, said he applauds efforts to reduce abusive behavior in virtual worlds. But he added that the legality of such policies has not yet been explored.

“What recourse does a user have when 12 peers find them guilty?” he said. “Is there an appeals process? We’re all making this up as we go along.”

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the new web era http://atifunaldi.com/2008/08/18/the-new-web-era/ http://atifunaldi.com/2008/08/18/the-new-web-era/#comments Mon, 18 Aug 2008 23:22:08 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=42 ]]>

What Web applications and trends will make it big in 2008? In this post the RWW authors ruminate on the current trends in Web technology and look forward to what 2008 might bring us. Topics include Google, semantic web, online advertising, recommendation systems, Facebook, digg, open standards, Mobile Web, search engines, and much more!

So check out our predictions for ‘08 and please contribute your own in the comments. Also you may want to review our track record for 2007 Web predictions.

Richard MacManus, Editor, ReadWriteWeb:

1. Semantic Apps will become popular in 2008, due to their ability to get better content results and make better data connections. Think search engines like Hakia and Powerset, wikipedia-like efforts like Twine and Freebase, and apps that use semantic technologies under the hood (such as AdaptiveBlue and Snap).

2. In tandem with #1, Google will experiment more with Semantic Apps in ‘08. The Knols project, although not overly semantic, is a hint of this direction.

3. Web Services platforms will be a fierce battleground in ‘08, with Amazon, Microsoft, Google, Mozilla and others competing to provide ‘Web OS’ and online storage to consumers. Unfortunately this may spell the end of a number of startups in this space.

4. Zoho and/or ThinkFree will be acquired by big companies wanting to leapfrog into the Web Office space.

5. The online advertising market will consolidate, after the spate of acquisitions in 2007. CPM will continue to dominate for media brands and CPC for niche sites, although there will be experimentation in VRM and other forms of highly specific targeting of ads. Privacy issues will prevent the latter from becoming mainstream though. The much-hyped CPA (Cost per Action) will continue to be a pipe dream, because publishers simply don’t want it.

6. The big Internet companies will surprise us all by embracing open standards, and attempting to compete with each other with features instead of data lock-in (OK, this could just be wishful thinking!).

7. The most interesting innovations on the Web in 2008 won’t happen in Silicon Valley, but in Asia (China, Japan, Korea). At least one startup from China will break through in the US market with Twitter-like success in 2008 – and it will almost certainly be a Mobile Web app.

Marshall Kirkpatrick, Lead Writer, ReadWriteWeb:

1. Twitter will be acquired.

2. Most ad networks will start producing their own content to advertise against; and some content companies today will get acquired by ad networks.

3. Online video will become so ubiquitous, including live and mobile, that everyone will wonder how the internet existed without it. It won’t feel like a big deal, though.

4. A handful of big companies will let you start logging in with an OpenID associated with your account.

5. The value of recommendation engines will become all the more clear; the era of data will be celebrated.

6. People will rebel against Google, at least a little bit. Maybe.

7. People engaged in the new web will do some really awesome stuff that we’ll all be in awe of.

Josh Catone, Lead Writer, ReadWriteWeb:

1. Tumblr will be acquired.

2. Privacy will be a growing concern in the mainstream, but ultimately people won’t really take any action and for the most part, things won’t change. Some companies and groups (think Mozilla) will push for better privacy controls for users, while others (think Facebook) will continue to push the envelope and continue down a slippery slope. Users will eventually push back, but I am hesitant to say that proverbial “straw that breaks the camel’s back” will come in 2008.

3. OpenID will be adopted by more startups and larger web companies, but most people (mainstream users) still won’t use it – that’s a couple of years off.

4. Facebook will continue to grow and their platform will be adopted by other large social networks. Google will sweat.

5. Mobile web usage will be a big story in 2008. It’s already big in many parts of the world; and Westerners are about to get hooked. With new mobile devices that makes web surfing less painful, people will be more and more connected away from their computers.

6. Mainstream media coverage will be a catalyst for the adoption of Web Office apps by consumers; and Microsoft will eventually be forced to change their Web Office strategy and offer a fully online office suite (but that latter won’t happen in 2008). Offline mode (Gears, AIR, Silverlight, etc.) will be what really tips the scales and causes mainstream users to to embrace the as-of-yet unfamiliar world of Web Office applications.

Alex Iskold, Feature Writer, ReadWriteWeb:

1. 2008 will be slow and cautious, with the first half dominated by recession or fear of recession.

2. Facebook is going to see the same kind of decline in popularity in 2008 that MySpace saw in 2007.

3. Digg is going to be acquired by one of the mainstream media conglomerates.

4. Implicit applications, which monitor our habits and automatically infer our likes, will rise.

Emre Sokullu, Feature Writer, ReadWriteWeb

1. Facebook will acquire companies that do the following, in order to strengthen their advertising unit: personalization, behavior tracking, image recognition (Riya?)

2. Facebook will release a browser.

3. However, despite all that… Facebook will decline.

4. Google OpenSocial will be a failure; Google will try to create its own social networking empire by making acquisitions in this space.

5. Microsoft will become more aggresive and buy many popular companies at once (remember Ballmer’s quote). Candidates include SixApart, Technorati.

Sean Ammirati, Editor, ReadWriteTalk (our podcast show):

1. Google will really start looking vulnerable in 2008. While the ‘one trick pony’ comment by Steve Ballmer drew sarcastic responses, this will begin to look prophetic. While they’ll maintain market share in the search industry, the lack of traction in any other of their other initiatives will start to cause frustration. Plus, they will increasingly be perceived as the ‘evil’ company in many of these new initiatives.

2. Closely related, Yahoo’s Hack strategy (see ReadWriteTalk’s podcast with Bradley Horowitz) will start to bear fruit and things will look much more optimistic in Sunnyvale this year.

3. Facebook will start to feel pressure from two trends that will emerge on the web: distributed social networks and distributed commerce systems. For distributed commerce systems, look to see a first proof of concept from the VRM project. Chris Messina’s diso project with WordPress will be a great proof of concept for distributed social neworks.

4. Non-search advertising on the web will increase in value significantly. This will be done through a lot of innovation in the ad targeting systems (both behavioral and contextual) and new metrics being adopted by Madison Ave beyond CPC and CPM.

5. There will be a lot of innovation in the hyper-local space, putting the final nail in the newspaper industry’s coffin. This will include companies like Outside.in and Yelp moving toward widespread use and new web properties (from both startups and big Internet Cos) emerging.

6. Finally, a 3G iPhone! OK, I don’t know if this is a prediction, but I really really want it to be true :)

Charles Knight, Editor, AltSearchEngines (RWW network blog)

1. In the 1st Q 2008, the true “Google Killer” in search will be in Stealth Mode. In 2nd Q 2008 the first prototype will begin in closed Alpha mode. In 3rd Q 2008 it will be ready for the final closed Beta testing. In 4th Q 2008 it will launch and “Rock and Shock” the world!

2. The classic Vertical Search Engines (Job Search, Health, Consumer Electronics, Shopping, Video, People, more…) will continue their dominance over all other Search Engines in their various niches.

3. The Alternative Search Engines will pick up the pace of partnerships and cooperation, for their solid mutual benefit.

4. Mainstream Media interest in the Alts will increase until it begins to rival coverage of the five major search engines.

5. The trend towards ‘widgetization’ of the Alts will continue. Approximately 2 in 10 Alternative Search Engines (20%) have widgets now, and that number will double in 2008 to 4 in 10 or 40%.

Atıf Ünaldı,

1. A new web boom will be held.

2. Video, privacy and security is the most important issues on 2008.

3. Open ID becomes the most important web site but ppl will look for alternative solutions which are more physical.

4. Microsoft wants to bite google while google wants to bite facebook. None of them make a great deal to bite

5. As Seth Godin explains in his book purple cow, Yahoo will fall down.

6. Adobe Air will be an important developing era.

7. Also pay attention to freebase….

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Web’s real trends http://atifunaldi.com/2008/08/18/webs-real-trends/ http://atifunaldi.com/2008/08/18/webs-real-trends/#comments Mon, 18 Aug 2008 23:03:54 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=37 ]]>

I think all web developers have to know that, web is changing more rapidly after these revolutionary days.

We’re well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), content aggregation and syndication (RSS), mashups (APIs), and much more. Currently the Web is still mostly accessed via a PC, but we’re starting to see more Web excitement from mobile devices (e.g. iPhone) and television sets (e.g. XBox Live 360).

What then can we expect from the next 10 or so years on the Web? As NatC commented in this week’s poll, the biggest impact of the Web in 10 years time won’t necessarily be via a computer screen – “your online activity will be mixed with your presence, travels, objects you buy or act with.” Also a lot of crossover will occur among the 10 trends below (and more) and there will be Web technologies that become enormously popular that we can’t predict now.

Bearing all that in mind, here are 10 Web trends to look out for over the next 10 years…

1. Semantic Web

Sir Tim Berners-Lee’s vision for a Semantic Web has been The Next Big Thing for a long time now. Indeed it’s become almost mythical, like Moby Dick. In a nutshell, the Semantic Web is about machines talking to machines. It’s about making the Web more ‘intelligent’, or as Berners-Lee himself described it: computers “analyzing all the data on the Web ‚Äì the content, links, and transactions between people and computers.” At other times, Berners-Lee has described it as “the application of weblike design to data” – for example designing for re-use of information.

As Alex Iskold wrote in The Road to the Semantic Web, the core idea of the Semantic Web is to create the meta data describing data, which will enable computers to process the meaning of things. Once computers are equipped with semantics, they will be capable of solving complex semantical optimization problems.

So when will the Semantic Web arrive? The building blocks are here already: RDF, OWL, microformats are a few of them. But as Alex noted in his post, it will take some time to annotate the world’s information and then to capture personal information in the right way. Some companies, such as Hakia and Powerset and Alex’s own AdaptiveBlue, are actively trying to implement the Semantic Web. So we are getting close, but we are probably a few years off still before the big promise of the Semantic Web is fulfilled.

Semantic Web pic by dullhunk

2. Artificial Intelligence

Possibly the ultimate Next Big Thing in the history of computing, AI has been the dream of computer scientists since 1950 – when Alan Turing introduced the Turing test to test a machine’s capability to participate in human-like conversation. In the context of the Web, AI means making intelligent machines. In that sense, it has some things in common with the Semantic Web vision.

We’ve only begun to scratch the surface of AI on the Web. Amazon.com has attempted to introduce aspects of AI with Mechanical Turk, their task management service. It enables computer programs to co-ordinate the use of human intelligence to perform tasks which computers are unable to do. Since its launch on 2 November 2005, Mechanical Turk has gradually built up a following – there is a forum for “Turkers” called Turker Nation, which appears to have light-to-medium level patronage. However we reported in January that Mturk isn’t being used as much as the initial hype period in Nov-Dec 05.

Nevertheless, AI has a lot of promise on the Web. AI techniques are being used in “search 2.0″ companies like Hakia and Powerset. Numenta is an exciting new company by tech legend Jeff Hawkins, which is attempting to build a new, brain-like computing paradigm – with neural networks and cellular automata. In english this means that Numenta is trying to enable computers to tackle problems that come easy to us humans, like recognizing faces or seeing patterns in music. But since computers are much faster than humans when it comes to computation, we hope that new frontiers will be broken – enabling us to solve the problems that were unreachable before.

3. Virtual Worlds

Second Life gets a lot of mainstream media attention as a future Web system. But at a recent Supernova panel that Sean Ammirati attended, the discussion touched on many other virtual world opportunities. The following graphic summarizes it well:

Looking at Korea as an example, as the ‘young generation’ grows up and infrastructure is built out, virtual worlds will become a vibrant market all over the world over the next 10 years.

It’s not just about digital life, but also making our real life more digital. As Alex Iskold explained, on one hand we have the rapid rise of Second Life and other virtual worlds. On the other we are beginning to annotate our planet with digital information, via technologies like Google Earth.

4. Mobile

Mobile Web is another Next Big Thing on slow boil. It’s already big in parts of Asia and Europe, and it received a kick in the US market this year with the release of Apple’s iPhone. This is just the beginning. In 10 years time there will be many more location-aware services available via mobile devices; such as getting personalized shopping offers as you walk through your local mall, or getting map directions while driving your car, or hooking up with your friends on a Friday night. Look for the big Internet companies like Yahoo and Google to become key mobile portals, alongside the mobile operators.

Companies like Nokia, Sony-Ericsson, Palm, Blackberry and Microsoft have been active in the Mobile Web for years now, but one of the main issues with Mobile Web has always been usability. The iPhone has a revolutionary UI that makes it easier for users to browse the Web, using zooming, pinching and other methods. Also, as Alex Iskold noted, the iPhone is a strategy that may expand Apple’s sphere of influence, from web browsing to social networking and even possibly search.

So even despite the iPhone hype, in the US at least (and probably other countries when it arrives) the iPhone will probably be seen in 10 years time as the breakthrough Mobile Web device.

5. Attention Economy

The Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention. Examples include personalized news, personalized search, alerts and recommendations to buy. The Attention Economy is about the consumer having choice – they get to choose where their attention is ’spent’. Another key ingredient in the attention game is relevancy. As long as the consumer sees relevant content, he/she is going to stick around – and that creates more opportunities to sell.

Expect to see this concept become more important to the Web’s economy over the next decade. We’re already seeing it with the likes of Amazon and Netflix, but there is a lot more opportunity yet to explore from startups.


Image from The Attention Economy: An Overview, by Alex Iskold

6. Web Sites as Web Services

Alex Iskold wrote in March that as more and more of the Web is becoming remixable, the entire system is turning into both a platform and the database. Major web sites are going to be transformed into web services – and will effectively expose their information to the world. Such transformations are never smooth – e.g. scalability is a big issue and legal aspects are never simple. But, said Alex, it is not a question of if web sites become web services, but when and how.

The transformation will happen in one of two ways. Some web sites will follow the example of Amazon, del.icio.us and Flickr and will offer their information via a REST API. Others will try to keep their information proprietary, but it will be opened via mashups created using services like Dapper, Teqlo and Yahoo! Pipes. The net effect will be that unstructured information will give way to structured information – paving the road to more intelligent computing.

Note that we can also see this trend play out currently with widgets and especially Facebook in 2007. Perhaps in 10 years time the web services landscape will be much more open, because the ‘walled garden’ problem is still with us in 2007.


Image from Web 3.0: When Web Sites Become Web Services, by Alex Iskold

7. Online Video / Internet TV

This is a trend that has already exploded on the Web – but you still get the sense there’s a lot more to come yet. In October 2006 Google acquired the hottest online video property on the planet, YouTube. Later on that same month, news came out that the founders of Kazaa and Skype were building an Internet TV service, nicknamed The Venice Project (later named Joost). In 2007, YouTube continues to dominate. Meanwhile Internet TV services are slowly getting off the ground.

Our network blog last100 has an excellent overview of the current Internet TV landscape, with reviews of 8 Internet TV apps. Read/WriteWeb’s Josh Catone also reviewed 3 of them – Joost, Babelgum, Zattoo.

It’s fair to say that in 10 years time, Internet TV will be totally different to what it is today. Higher quality pictures, more powerful streaming, personalization, sharing, and much more – it’s all coming over the next decade. Perhaps the big question is: how will the current mainstream TV networks (NBC, CNN, etc) adapt?


Zattoo, from Internet Killed The Television Star: Reviews of Joost, Babelgum, Zattoo, and More, by Josh Catone

8. Rich Internet Apps

As the current trend of hybrid web/desktop apps continues, expect to see RIA (rich internet apps) continue to increase in use and functionality. Adobe’s AIR platform (Adobe Integrated Runtime) is one of the leaders, along with Microsoft with its Windows Presentation Foundation. Also in the mix is Laszlo with its open source OpenLaszlo platform and there are several other startups offering RIA platforms. Let’s not forget also that Ajax is generally considered to be an RIA – it remains to be seen though how long Ajax lasts, or whether there will be a ‘2.0′.

As Ryan Stewart wrote for Read/WriteWeb back in April 2006 (well before he joined Adobe), “Rich Internet Apps allow sophisticated effects and transitions that are important in keeping the user engaged. This means developers will be able to take the amazing changes in the Web for granted and start focusing on a flawless experience for the users. It is going to be an exciting time for anyone involved in building the new Web, because the interfaces are finally catching up with the content.”

The past year has proven Ryan right, with Adobe and Microsoft duking it out with RIA technologies. And there’s a lot more innovation to happen yet, so in 10 years time I can’t wait to see what the lay of the RIA land is!

9. International Web

As of 2007, the US is still the major market in the Web. But in 10 years time, things might be very different. China is often touted as a growth market, but other countries with big populations will also grow – India and African nations for example.

For most web 2.0 apps and websites (R/WW included), the US market makes up over 50% of their users. Indeed, comScore reported in November 2006 that 3/4 of traffic to top websites is international. comScore said that 14 of the top 25 US Web properties now attract more visitors from outside the US than from within. That includes the top 5 US properties – Yahoo! Sites, Time Warner Network, Microsoft, Google Sites, and eBay.

However, it is still early days and the revenues are not big in international markets at this point. In 10 years time, revenue will probably be flowing from the International Web.

10. Personalization

Personalization has been a strong theme in 2007, particularly with Google. Indeed Read/WriteWeb did a feature week on Personalizing Google. But you can see this trend play out among a lot of web 2.0 startups and companies – from last.fm to MyStrands to Yahoo homepage and more.

What can we expect over the next decade? Recently we asked Sep Kamvar, Lead Software Engineer for Personalization at Google, whether there will be a ‘Personal PageRank’ system in the future. He replied:

“We have various levels of personalization. For those who are signed up for Web History, we have the deepest personalization, but even for those who are not signed up for Web History, we personalize your results based on what country you are searching from. As we move forward, personalization will continue to be a gradient; the more you share with Google, the more tailored your results will be.”

If nothing else, it’ll be fascinating to track how Google uses personalization over the coming years – and how it deals with the privacy issues.

Conclusion

We’ve covered a lot of ground in this post, so tell us know what you think of our predictions. What other Web trends do you forsee over the next decade?

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In my humble opinion online ad spending forcast’s will be lower than the realistics http://atifunaldi.com/2008/07/03/in-my-humble-opinion-online-ad-spending-forcasts-will-be-lower-than-the-realistics/ http://atifunaldi.com/2008/07/03/in-my-humble-opinion-online-ad-spending-forcasts-will-be-lower-than-the-realistics/#comments Thu, 03 Jul 2008 15:18:46 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=27 ]]>

Online Ad spending will be 13% of all adspending on 2012 for some forcasts. If Maya’s wrong and we awill live in 2012 then I have to say that the percentage seems to me very poor. In 2012 the iptv subscribers will be 50 milion. that means that the big percentage the, the tv adspending will be cutted between tv and iptv.  That ’s why I think the online ad spending must be 25 % of the total ad spending on 2012.

Worldwide Online Ad Spending

JULY 3, 2008

Reaching for a bigger slice of the total ad pie

Several recent worldwide online ad spending projections indicate that the medium still has a lot of room for growth.

Worldwide online ad spending will reach $65.2 billion in 2008, according to IDC’s “Digital Marketplace Model and Forecast.” The research company predicted 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.

IDC said that online ads would account for nearly 10% of all ad spending across all media in 2008, rising to 13.6% by 2011. Nearly one-fifth of Western European ad spending will be online by that time.

“The long-term opportunity for Internet advertising can be seen in the disparity between per-capita spending,” said John Gantz, chief research officer at IDC, in a statement. “Total advertising revenues equate to more than $105 per inhabitant of the planet, while Internet advertising revenues are less than $50 per active Internet user.”

In May, Credit Suisse lowered its worldwide online ad spending estimates and forecast only modest growth in total ad spending for the next two years. The investment bank said the US and most other developed nations would actually drag growth down, thanks to phenomenal growth in developing nations.

Credit Suisse’s estimates of online ad spending as a percentage of total ad spending were very close to IDC’s: 10% last year and 12% this year.

Yet another estimate, this one produced in May by Bernstein Research put online ad spending at 9.4% of total ad spending for 2008, rising to 13.1% in 2012.

The climbing ratio of online ad spending to total ad spending will help drive up the dollar amount advertisers spend on the Web.

eMarketer senior analyst David Hallerman has noted a number of reasons to expect continued growth in online ad spending in the US, which also apply to the medium worldwide. Among them:

  • Online ads are more measurable than other media, making them increasingly appealing to advertisers.
  • The Internet audience is huge, so the simple process of advertising following eyeballs will lift spending.
  • Internet ad prices are rising, thanks to targeting and other techniques, which can push up overall spending.

“US Internet ad spending is not impervious to the current economic weakness. However, those economic effects are more the case for display advertising than for paid search advertising,” said Mr. Hallerman. “Even so, the trend toward display ads, including video and rich media, continues to attract brand marketers as they shift spending from traditional media to the Internet.”

Learn how online advertisers will perform for the rest of the year. Read eMarketer’s US Online Advertising: Resilient in a Rough Economy report.

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The WINDOWS problem!!! http://atifunaldi.com/2008/07/01/the-windows-problem/ http://atifunaldi.com/2008/07/01/the-windows-problem/#comments Tue, 01 Jul 2008 09:14:53 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=25 ]]>

Microsoft the leader marketeer of operating systems is loosing it’s strength in Global Village. New operating systems which are very good when comparing to its technology. But the operating systems war doesnt finished yet. And I think the winner will be the one entegrate itself to a processing nit. Simply CPU.

MICROSOFT Windows has put on a lot of weight over the years.

Beginning as a thin veneer for older software code, it has become an obese monolith built on an ancient frame. Adding features, plugging security holes, fixing bugs, fixing the fixes that never worked properly, all while maintaining compatibility with older software and hardware — is there anything Windows doesn’t try to do?

Painfully visible are the inherent design deficiencies of a foundation that was never intended to support such weight. Windows seems to move an inch for every time that Mac OS X or Linux laps it.

The best solution to the multiple woes of Windows is starting over. Completely. Now.

Vista is the equivalent, at a minimum, of Windows version 12 — preceded by 1.0, 2.0, 3.0, 3.1, NT, 95, NT 4.0, 98, 2000, ME, XP. After six years of development, the longest interval between versions in the previous 22-year history of Windows, and long enough to permit Apple to bring out three new versions of Mac OS X, Vista was introduced to consumers in January 2007.

When I.T. professionals and consumers got a look at Vista, they all had this same question for Microsoft: That’s it?

Just after Vista’s birth, Kevin Kutz, a manager at Microsoft, issued a cranky statement in February 2007, “In Response to Speculation on Next Version of Windows,” announcing that the company could not say anything about post-Vista Windows “other than that we’re working on it.”

The internal code name for the next version is “Windows 7.” The “7” refers to nothing in particular, a company spokeswoman says. This version is supposed to arrive in or around early 2010.

Will it be a top-to-bottom rewrite? Last week, Bill Veghte, a Microsoft senior vice president, sent a letter to customers reassuring them there would be minimal changes to Windows’ essential code. “Our approach with Windows 7,” he wrote, “is to build off the same core architecture as Windows Vista so the investments you and our partners have made in Windows Vista will continue to pay off with Windows 7.”

But sticking with that same core architecture is the problem, not the solution. In April, Michael A. Silver and Neil MacDonald, analysts at Gartner, the research firm, presented a talk titled “Windows Is Collapsing.” Their argument isn’t that Windows will cease to function but that the accumulated complexity, as Microsoft tries to support 20 years of legacies, prevents timely delivery of advances. “The situation is untenable,” their joint presentation says. “Windows must change radically.”

Some software engineers within Microsoft seem to be in full agreement, talking in public of work that began in 2003 to design a new operating system from scratch. They believe that problems like security vulnerabilities and system crashes can be fixed only by abandoning system design orthodoxy, formed in the 1960s and ’70s, that was built into Windows.

Unfortunately, this willingness to begin with an entirely new foundation is not located within the Windows group but in Microsoft’s research arm, where scientists and their heretical thoughts are safely isolated. Last April, Microsoft publicly unveiled the five-year-old research project, called “Singularity.” It is nothing more than a neat academic exercise, not a glimpse of Windows 7.

“Singularity is not the next Windows,” said Rich Rashid, the company’s senior vice president overseeing research. “Think of it like a concept car.”

If Microsoft thinks it is too late to actually use Singularity or something like it, the company should take heart from Apple’s willingness to brave the wrath of its users when, in 2001, it introduced Mac OS X. It was based on a modern microkernel design, which runs a very small set of essential services that make the system less vulnerable to crashes. But the change forced Mac users to buy new versions of all their existing Mac applications if they were to run speedily on the new system. It has paid off in countless ways, though, including some that could never have been anticipated at the time: just pick up an iPhone, built with the same code base.

Apple did not have to build a microkernel from scratch. It relied on more than a decade of development work performed by engineers at Next Computer, Steve Jobs’s start-up of the late 1980s and early ’90s. The engineers at Next, in turn, drew upon microkernel research by computer scientists at Carnegie-Mellon University.

In some crucial ways, however, Microsoft would enjoy advantages in developing its own “Windows OS X,” as we might call it, that Apple did not: the power of today’s quad-core machines and sophisticated virtualization software would allow older software applications and hardware peripherals to be used indefinitely with little or no performance penalty, making a clean start far easier for customers to accept.

A MONOLITHIC operating system like Windows perpetuates an obsolete design. We don’t need to load up our machines with bloated layers we won’t use. We need what Mr. Silver and Mr. MacDonald speak of as a “just enough” operating system. Additional functionality, appropriate to a given task, can be loaded as needed.

Microsoft should not wait to begin work on the big switch; it will take many, many years to prepare. Apple had the helpful goad of desperation. Avadis Tevanian, who worked on microkernel research as a Ph.D. student at Carnegie-Mellon, then on the Next operating system, followed by nine years at Apple where he oversaw the transition to Mac OS X, recalled how the decision was made when Apple’s market share was stuck at 3 percent and the company was losing money. I asked Mr. Tevanian if he thought Microsoft could pull off a similar switch.

“Perhaps, but I don’t know if it has the intestinal fortitude,” he said, “At Apple, we had to. It was a matter of survival.”

Microsoft should move its researchers into the heart of its systems development team. Windows OS X, a just-enough operating system built from scratch, is a product likely to be crucial to its future, too.

Randall Stross is an author based in Silicon Valley and a professor of business at San Jose State University. E-mail: stross@nytimes.com.

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Web 2.0 companies that I like… http://atifunaldi.com/2008/06/25/web-20-companies-that-i-like/ http://atifunaldi.com/2008/06/25/web-20-companies-that-i-like/#comments Wed, 25 Jun 2008 16:18:30 +0000 atifunaldi http://atifunaldi.wordpress.com/?p=23 ]]>

Well I know that there is no web 2.0 companies in Turkey, but there are so many companies want to work on web 2.0…

AUDIO 2.0

BLOG2POD 2.0

BLOGGING 2.0

BOOKMARKING 2.0

BROWSER 2.0

CALENDAR 2.0

CHAT 2.0

COLLABORATION 2.0

COLLECT 2.0

COMIX 2.0

COMMUNICATION 2.0

COMMUNITY 2.0

CRM 2.0

DBASE 2.0

DESIGN 2.0

DICTIONARY 2.0

ECOMMERCE 2.0

ECONOMY 2.0

E-LEARNING 2.0

EMAIL 2.0

FILESHARING 2.0

FINANCIALS 2.0

FUN 2.0

GAMBLING 2.0

GAMES 2.0

HOSTING 2.0

IDENTITY 2.0

IMAGES 2.0

IMAGING 2.0

JOBS 2.0

KNOWLEDGE 2.0

LISTS 2.0

MAPPING 2.0

MARKETING 2.0

MEMO 2.0

MULTIMEDIA 2.0

NEWS 2.0

OFFICE 2.0

OS 2.0

OUTLOOK 2.0

PERSONAL MANUFACTURING 2.0

POLLS 2.0

PORN 2.0

PORTAL 2.0

POWERPOINT 2.0

PROJECTS 2.0

PUBLISHING 2.0

READ 2.0

RSS 2.0

SCHEDULING 2.0

SEARCH 2.0

SOFTWARE 2.0

STATS 2.0

TAGGING 2.0

TASK MANAGER 2.0

TEXT 2.0

TEXT2SPEECH 2.0

TIME MANAGEMENT 2.0

TRACK & TRACE 2.0

VIDEO 2.0

VOICE2MAIL

VOICEMAIL 2.0

WEB2FEED

WI-FI 2.0

  • Fon – Share, buy, sell wi-fi connections. www.fon.com

WIKI 2.0