Global e- work’s the most important approach is “think global, act local.
This view of global work firstly contains using language of country which you are in. From the mythology of babel to this time language becomes a tool that cause people far away from each other. The most significant reason is not only differentiation of the words used; but also variation of several matters from syntax to construction of logic and conception according to geographical position.Chance not only language which they use but also their point of view while providing to behave local. For example some point of views which are funny at a lot of languages begin to seem dreadful and meaningless when translated without changing anything in Turkish and Turkey.

However the expression that is used at eksisozluk (sourdictionary) which is called sewer of internet and the most immoral website of turkey has too sophisticated point of view to translated to another languages. This is the difference of Turkish people’s geographical point of view not attitude of feeling themselves different. So global companies that plan to have operations in Turkey need to make contacts with that geographys’ movers and shakers for learning local behaviour. In Turkey, Microsoft, which shows activity from nearly beginning of the 90’s, go ahead truely and seriously. But this isn’t valid for the other companies.
For example facebook, which draw attention with its Turkish population , put signature to unsuccesful translation in this subject Facebooks’ Turkish is meaningless and far away from being understood. Similar situation is valid for linkedin.com, which try to gain people only with becoming Turkish, and for Xing , which buy cember.net in Turkey. The worst side of this work is translating the language to Turkish automatically with the control of IP. This makes it much more incomprehensible.
Turkish users ,who have difficulty and also can use more than one language, obliged to change the setting of the website english to understand. Global companies which translate their institutional site to Turkish, make the second greatest mistake . In my seminars while giving examples, which brand the participants say , we can see sites contain serious mistakes. The two example in my last seminar were sony and nike and Turkish translation in their web page was incredible and contains an incomprehensive speech contain sentences in Turkish and in English. The last and the most important mistake is the corporations inhibit their web to certain geographies. I Think of that this issue need to be researched by Human Rights Court and United Nations. Because when you service on the internet, you have to accept all internet users as the costumers coming from your door in this situation. If how you can t write ‘no entrance for blacks’ on the door, you can’t also write ‘no entrance for Turks’, you should not. This is exactly racism. While there must be a equilibrium between all surfers in internet , existing of this difference is a very unpleasant and unacceptable injustice.

People who sees this problem just as a legal subject or as a censorship law can only solve it for short term.

The best way to understand this issue is through knowing the internet history of Turkey. Perception and appreciation of internet as a media has started with the foundation of haberturk.com. Haberturk used scandal news and events in order to call attentions as a news website. The need of controlling and inspecting the internet by hands of state begins when this site starts to becoming a thread to  the governing party of the time. A draft of law has been constituted. However since this act of law aims to control websites such as haberturk.com, it becomes censoring more than inspecting. Moreover, since legists who prepared it knows the traditional media more than the digital one, the law contains technically impossible procedures such as two photocopies of each webpage sent to local authorities etc. Liberals who realized this reacted hard to the law. This caused the moderate renewal of the law.
But, despite all the softening, this new law signed by the President of the time, Ahmet Necdet SEZER in 2005 contains censoring of media in its soul, so its logic of punishment was deep wide in order to increase its dissuasiveness. The law took the force of processing this logic from taboos of Turkish society such as child pornography, insult to Ataturk etc. That is because the legislation was enacted by agreement of all forces from media to public. These forces of which the law received its support was its Achilles heel at the same time. May be by this analysis, or just by coincidence, immediately after the law was laid down, a video broadcasted in Youtube was sued for one of the nine main components of the so known catalog crimes in Turkish lawbook. Eventually the case lead to a ban to Youtube due to those nine crimes mentioned.

This situation caused the forces in Turkey who supported this law once splitted into two. The main reason to this separation was not arised of the problem thereopen but the worries. Yet for the moment Youtube.com should show respect to the subject which is very sensitive in common for Turkish people and remove the video. However, liberal constitution interests in concerns more than the problem itself, it cares for Turkey not to remain in hands of censorship, and uncomfortable with the incapability of government handling the issue. For the moment, major aim of all groups who want youtube.com not to be banned is not more than the will of diverging from a censorious society. Besides, all forces of Turkish community owns an indisputable integrity about the removal of those visuals containing insults and disrespect to Ataturk, and demands esteem on our culture and merits.Turkish culture, though it molded its matriahal basics through tolerance, is committed deeply to their values which are protected from past to present and endowed with high pride and figure to serve them even if it worth their lives. Although this approach of Turks is seem paradoxical in many other cultures including European culture,it is the main speciality that makes Turkish people distinct in the world.
To this reason, no matter how it is told, in order to remove this problem, primarily youtube.com has to show respect to Turkey’s culture and values. People who sees this problem just as a legal subject or as a censorship law can only solve it for short term. Youtube, like many other international firms operating in Turkey, has to be respectful not only to our laws but also to our viewpoints. In this matter, Google groups should take companies operating for long time in Turkey such as Microsoft as an example. Yet, though similar problems are lived with facebook, the solution come easily alongwith the communication skills of Microsoft.

Most of you can see that Obama has a great online campign. You can find more information about that on techpresident.com , but now it is time to make a great human resource for Obama to approve the mission impossible, the rise of the US again. But it is not as easy as it seems. Because, US not only lost it is trust on the point of view of their citizen but also its reputation on the world nations. Especially in Turkey. Hope Obama, will find his best path to Turkish Nations which are famous on their hospitality.

During his presidential campaign, Barack Obama used technology to organize, communicate, and raise funds in innovative ways that gave him an advantage over opponents in both the primaries and the general election. It’s clear that Obama views tech as a powerful catalyst, and with the U.S. facing an unprecedented array of economic challenges, Obama will need to use technology to drive efficiency and institutional transformation.

A part of his policy platform, Obama has stated that he plans to hire the nation’s first chief technology officer (CTO) to play quarterback in driving these changes. A CTO is typically an organization’s top engineer and focuses on outward-facing technologies , but based on Obama’s policy statements he wants to use the national CTO position to:

• Build a 21st century technology infrastructure
• Unite and lead the CIOs and CTOs of various federal agencies
• Architect innovative tech solutions to help solve big problems

As a result, Obama is going to need a visionary tech leader who can rally both technologists and standard Washington bureaucrats around a common purpose. It also wouldn’t hurt to bring in a big name — someone who already has a strong reputation that will translate into political capital. Here are 10 top candidates.

10. Shai Agassi

This former technology head of SAP has the business experience and the interest in larger societal issues to do well as America’s CTO. However, he’s recently founded his own company, Better Place, to create an entirely new business model and power system to run the electric cars of the future. Because of his passion for that project, it’s doubtful he would want the U.S. CTO gig.

9. Larry Lessig

Lessig, a Stanford Law professor, is the founder of Stanford’s Center for Internet and Society and has been an outspoken commentator on U.S. technology policy. Although Lessig has a conservative background, he publicly endorsed Obama for president. At times, he has even been rumored as a candidate for numerous political offices himself. He would be an excellent tech policy wonk and a decent visionary, but he does not have a traditional tech background and that would likely hurt him in gaining the respect of the federal tech executives that he would have to lead.

8. Padmasree Warrior

Warrior is one of only two candidates on this list who is currently serving as a CTO. She was previously CTO at Motorola and in 2008 moved over to the CTO job at Cisco, where she is tasked with driving technology strategy and innovation and serving as an evangelist of what’s possible in the future. She’s also demostrated an interest in politics, having attended the Democratic National Convention in August and expressed enthusiasm for Obama’s vision of America.

7. Shane Robison

The other current CTO on this list, Robison is the executive vice president of technology and strategy at Hewlett-Packard. All of the CTOs of the various HP business units report up through Robison, as does the forward-looking HP Labs and the company’s corporate marketing department. That kind of breadth of experience would serve Robison very well as U.S. CTO. He’s also a visionary who understands the larger context of the current technology revolution and its impact on business and society. It’s unclear whether he has any interest in politics or if he could be wooed away from HP.

6. Vint Cerf

Cerf is sometimes called the “Father of the Internet” because he and Bob Kahn designed the TCP/IP architecture that made the Internet possible. Cerf, who currently works as Chief Internet Evangelist at Google, was awarded the National Medal of Technology in 1997 by President Clinton and the Presidential Medal of Freedom in 2005 by President Bush. He has outstanding technical chops and extensive experience working with government technology agencies, but his leadership and management credentials aren’t quite as strong as some of the other candidates.

5. John Chambers

One of the technology industry’s most passionate characters, Chambers has a will of steel that would help him cut through the bureaucratic stone walls in Washington. The Cisco CEO is a terrific visionary and one of tech’s most effective leaders when it comes to getting a team to execute. Chambers has also shown an interest in politics — even being rumored for an eventual run at political office. He endorsed John McCain for president and was a significant donor to the McCain campaign, so that could hurt him in being considered as Obama’s CTO.

4. Ed Felten

A Princeton computer science professor, Felton founded Princeton’s Center for Information Technology Policy and is a leading researcher, commentator, and blogger on technology law and policy. He famously served as the Department of Justice’s leading technology witness in its antitrust suit against Microsoft. He would be an excellent policy wonk, but doesn’t have as much experience leading technology teams.

3. Bill Gates

The biggest name that nearly everyone is forgetting is Bill Gates, the former Microsoft leader who retired from his full-time gig at Microsoft in June so that he could devote his energies to the Gates Foundation. He obviously has his sight set on larger societal impact. What better way to make that happen than helping define the critical technology policies of the next decade? Melinda can handle the foundation. Gates has the vision, the iron will, and the ability to rally the troops that would make him a successful CTO. The only problem is that he is still technically the chairman of Microsoft and it would be a conflict of interest to continue in that roll while serving as U.S. CTO. Plus, the government uses a lot of open source solutions and Gates has never been an open source fan.

2. Julius Genachowski

Genachowski went to Harvard Law School with Obama and served as an advisor to the Obama campaign on technology issues, even helping to draft Obama’s technology platform. He previously served as chief of business operations at InterActive Corp, was an FCC advisor during the Clinton administration, and founded his own company, LaunchBox Digital, to help tech startups. Since the election, Obama has named Genachowski to his transition team. It’s likely that he will have a role in the Obama administration, either as the first CTO or, more likely, as head of the FCC.

1. Eric Schmidt

The Google CEO endorsed Obama in October and has served as an unofficial advisor on economic and technology issues throughout the campaign. Since the election, Schmidt has served on Obama’s newly-formed economic advisory board. Schmidt is a pragmatic, low-key leader who can successfully work in collaboration with other leaders. He is not as much of a visionary or a bulldog, but his temperament might be the right fit for this position. At the end of last week, Schmidt denied that he is interested in the position, and no one could blame him for not wanting to leave Google, which is at the top of its game and still has an excellent future. Nevertheless, don’t rule him out just yet. He remains the most likely candidate for the job.

Nowadays, google is not only mine but also so many  technology wirters favorite company. So many phones come for beta testing in everyday to me. Blackberry, iPhone  and the other companies send theirnew models. But as weall agreed upon nobody can say that there is a model that is best on the market. 

İPhone which seems a big hype in Turkey will be sold by Turkcell and Vodafone. But none of the technology writers can agreed that iPhone is a good selection in Turkey. I also believe Blackberry is mot a good choise either.

Being the past GM of Microsoft Turkey, Sureyya Ciliv, the CEO of Turkcell, is still not doing tachnology business but some marketing tricks in Turkey. Which will lower the brand prestige of Turkcell in the Turkish market. 

I hope that google’s android hits the market on that way. It seems very interesting that I still using my w880i Sony Ericsson, in spite of having nokia n61, iphone,blackberry,nokia n82 and an htc. 

If you want to see the google android you can check the upcoming (Google) Android phone by T-Mobile in a rotateable view as well as in an emulator that lets you click through the menus. The emulator is rather incomplete though, so on a lot of screens you’ll be seeing dysfunctional mockups.

As I assumed in my articles Microsoft tries to stay on the top of the best companies list. But as days passed by it will become more difficult than yesterday..

Microsoft To Buy Back $40bn of Its Shares

phantom flan flinger writes “As you may have heard already, Microsoft have announced their intentions to buy back $40 billion in stock from their investors, in the biggest single buy-back plan in business history.
The announcement has given Microsoft shares [1]a small gain but they still stand significantly below their level in January – before Microsoft’s unsolicited bid for Yahoo!. The announcement of the plan has also created new speculation about [2]a now-or-never deal with Yahoo!.”

7 things to work about windows 7

THE GUTS

Feature teams: Fundamentals; Kernel & VM; Security

Don’t be distracted by predictions that Windows 7 will have a new kernel. It’s going to be an evolution of the kernel shared by Windows Vista SP1 and Windows Server 2008. I’ll be especially interested to see whether some form of the Hyper-V virtualization platform appears in Windows 7. If it does, I expect it will be in the enterprise version. The security challenges for Windows 7 are well known as well: refining User Account Control and hardening the kernel against new forms of attack.

DEPLOYMENT AND MANAGEMENT

Feature teams: Deployment and Component Platform; Engineering System and Tools; Customer Engineering and Telemetry; Assistance and Support Technologies; International

Some of the most interesting advances in Windows Vista are here, in the new servicing stack and a massive change to the way system images are built and deployed. If you’re a consumer, you probably aren’t aware of these changes, but enterprise customers sure are. It would be nice to see these technologies leveraged so that any Windows user can build and save a custom image that includes only the features and updates they need, without having to use third-party tools.

HARDWARE

Feature teams: Devices and Media; Devices and Storage

The driver model for Windows 7 will essentially be identical to the one used in Windows Vista. That should mean the biggest headaches of the Vista launch, where immature drivers caused performance and stability problems, will not be repeated. We’ve probably already seen a preview of the handful of new features that will appear; see the Storage 1.0 feature pack for details. I don’t expect any other major changes here.

USER EXPERIENCE

Feature teams: Core User Experience; Desktop Graphics; Applets and Gadgets

You can sum up this group’s mission in two words: fit and finish. I can already see the reviews, which will compare the Windows 7 UI and its included tools with their Apple alternatives, such as iLife and MobileMe. Microsoft has been doing some exceptional UI innovation post-Vista, with its Zune software and its Windows Live tools, especially the Photo Gallery update. Tying that all together to create a consistent end-to-end experience is essential. This group has had two full years to address the usability complaints with Windows Vista, so there really is no room for excuses. I’ll be especially interested to see how Live Mesh and other cloud-based services fit into the picture.

ORGANIZATION

Feature teams: Documents and Printing; File System; Find and Organize

Several commenters on that initial “Welcome” post expressed hope that the WinFS file system, which was killed off during the infamous “Longhorn reset,” would be resurrected for Windows 7. Not gonna happen. Nor, frankly, is it necessary. One frustrating aspect of Windows Vista is the disconnect between its Windows Search architecture (excellent) and its search tools (weak). This is another area where reviewers are going to compare a Windows 7 feature to its Apple counterpart, Spotlight. Being able to win that comparison is essential.

NETWORKING

Feature teams: Networking – Core; Networking – Enterprise; Networking – Wireless

This group has a lot of work to do, both at the plumbing level and at the User Experience level. Making the Network and Sharing Center more accessible is what reviewers will focus on, but it’s equally important to iron out the remaining glitches in network performance (especially those that slow down file transfers while multimedia components are in operation).

DEVELOPER SUPPORT

Feature teams: User Interface Platform; Windows App Platform

Because I’m not a developer, I haven’t been paying much attention to this space lately. So, I’ll throw this category open to my dev-centric readers. What do you expect to see here?

What Web applications and trends will make it big in 2008? In this post the RWW authors ruminate on the current trends in Web technology and look forward to what 2008 might bring us. Topics include Google, semantic web, online advertising, recommendation systems, Facebook, digg, open standards, Mobile Web, search engines, and much more!

So check out our predictions for ‘08 and please contribute your own in the comments. Also you may want to review our track record for 2007 Web predictions.

Richard MacManus, Editor, ReadWriteWeb:

1. Semantic Apps will become popular in 2008, due to their ability to get better content results and make better data connections. Think search engines like Hakia and Powerset, wikipedia-like efforts like Twine and Freebase, and apps that use semantic technologies under the hood (such as AdaptiveBlue and Snap).

2. In tandem with #1, Google will experiment more with Semantic Apps in ‘08. The Knols project, although not overly semantic, is a hint of this direction.

3. Web Services platforms will be a fierce battleground in ‘08, with Amazon, Microsoft, Google, Mozilla and others competing to provide ‘Web OS’ and online storage to consumers. Unfortunately this may spell the end of a number of startups in this space.

4. Zoho and/or ThinkFree will be acquired by big companies wanting to leapfrog into the Web Office space.

5. The online advertising market will consolidate, after the spate of acquisitions in 2007. CPM will continue to dominate for media brands and CPC for niche sites, although there will be experimentation in VRM and other forms of highly specific targeting of ads. Privacy issues will prevent the latter from becoming mainstream though. The much-hyped CPA (Cost per Action) will continue to be a pipe dream, because publishers simply don’t want it.

6. The big Internet companies will surprise us all by embracing open standards, and attempting to compete with each other with features instead of data lock-in (OK, this could just be wishful thinking!).

7. The most interesting innovations on the Web in 2008 won’t happen in Silicon Valley, but in Asia (China, Japan, Korea). At least one startup from China will break through in the US market with Twitter-like success in 2008 – and it will almost certainly be a Mobile Web app.

Marshall Kirkpatrick, Lead Writer, ReadWriteWeb:

1. Twitter will be acquired.

2. Most ad networks will start producing their own content to advertise against; and some content companies today will get acquired by ad networks.

3. Online video will become so ubiquitous, including live and mobile, that everyone will wonder how the internet existed without it. It won’t feel like a big deal, though.

4. A handful of big companies will let you start logging in with an OpenID associated with your account.

5. The value of recommendation engines will become all the more clear; the era of data will be celebrated.

6. People will rebel against Google, at least a little bit. Maybe.

7. People engaged in the new web will do some really awesome stuff that we’ll all be in awe of.

Josh Catone, Lead Writer, ReadWriteWeb:

1. Tumblr will be acquired.

2. Privacy will be a growing concern in the mainstream, but ultimately people won’t really take any action and for the most part, things won’t change. Some companies and groups (think Mozilla) will push for better privacy controls for users, while others (think Facebook) will continue to push the envelope and continue down a slippery slope. Users will eventually push back, but I am hesitant to say that proverbial “straw that breaks the camel’s back” will come in 2008.

3. OpenID will be adopted by more startups and larger web companies, but most people (mainstream users) still won’t use it – that’s a couple of years off.

4. Facebook will continue to grow and their platform will be adopted by other large social networks. Google will sweat.

5. Mobile web usage will be a big story in 2008. It’s already big in many parts of the world; and Westerners are about to get hooked. With new mobile devices that makes web surfing less painful, people will be more and more connected away from their computers.

6. Mainstream media coverage will be a catalyst for the adoption of Web Office apps by consumers; and Microsoft will eventually be forced to change their Web Office strategy and offer a fully online office suite (but that latter won’t happen in 2008). Offline mode (Gears, AIR, Silverlight, etc.) will be what really tips the scales and causes mainstream users to to embrace the as-of-yet unfamiliar world of Web Office applications.

Alex Iskold, Feature Writer, ReadWriteWeb:

1. 2008 will be slow and cautious, with the first half dominated by recession or fear of recession.

2. Facebook is going to see the same kind of decline in popularity in 2008 that MySpace saw in 2007.

3. Digg is going to be acquired by one of the mainstream media conglomerates.

4. Implicit applications, which monitor our habits and automatically infer our likes, will rise.

Emre Sokullu, Feature Writer, ReadWriteWeb

1. Facebook will acquire companies that do the following, in order to strengthen their advertising unit: personalization, behavior tracking, image recognition (Riya?)

2. Facebook will release a browser.

3. However, despite all that… Facebook will decline.

4. Google OpenSocial will be a failure; Google will try to create its own social networking empire by making acquisitions in this space.

5. Microsoft will become more aggresive and buy many popular companies at once (remember Ballmer’s quote). Candidates include SixApart, Technorati.

Sean Ammirati, Editor, ReadWriteTalk (our podcast show):

1. Google will really start looking vulnerable in 2008. While the ‘one trick pony’ comment by Steve Ballmer drew sarcastic responses, this will begin to look prophetic. While they’ll maintain market share in the search industry, the lack of traction in any other of their other initiatives will start to cause frustration. Plus, they will increasingly be perceived as the ‘evil’ company in many of these new initiatives.

2. Closely related, Yahoo’s Hack strategy (see ReadWriteTalk’s podcast with Bradley Horowitz) will start to bear fruit and things will look much more optimistic in Sunnyvale this year.

3. Facebook will start to feel pressure from two trends that will emerge on the web: distributed social networks and distributed commerce systems. For distributed commerce systems, look to see a first proof of concept from the VRM project. Chris Messina’s diso project with WordPress will be a great proof of concept for distributed social neworks.

4. Non-search advertising on the web will increase in value significantly. This will be done through a lot of innovation in the ad targeting systems (both behavioral and contextual) and new metrics being adopted by Madison Ave beyond CPC and CPM.

5. There will be a lot of innovation in the hyper-local space, putting the final nail in the newspaper industry’s coffin. This will include companies like Outside.in and Yelp moving toward widespread use and new web properties (from both startups and big Internet Cos) emerging.

6. Finally, a 3G iPhone! OK, I don’t know if this is a prediction, but I really really want it to be true

Charles Knight, Editor, AltSearchEngines (RWW network blog)

1. In the 1st Q 2008, the true “Google Killer” in search will be in Stealth Mode. In 2nd Q 2008 the first prototype will begin in closed Alpha mode. In 3rd Q 2008 it will be ready for the final closed Beta testing. In 4th Q 2008 it will launch and “Rock and Shock” the world!

2. The classic Vertical Search Engines (Job Search, Health, Consumer Electronics, Shopping, Video, People, more…) will continue their dominance over all other Search Engines in their various niches.

3. The Alternative Search Engines will pick up the pace of partnerships and cooperation, for their solid mutual benefit.

4. Mainstream Media interest in the Alts will increase until it begins to rival coverage of the five major search engines.

5. The trend towards ‘widgetization’ of the Alts will continue. Approximately 2 in 10 Alternative Search Engines (20%) have widgets now, and that number will double in 2008 to 4 in 10 or 40%.

Atıf Ünaldı,

1. A new web boom will be held.

2. Video, privacy and security is the most important issues on 2008.

3. Open ID becomes the most important web site but ppl will look for alternative solutions which are more physical.

4. Microsoft wants to bite google while google wants to bite facebook. None of them make a great deal to bite

5. As Seth Godin explains in his book purple cow, Yahoo will fall down.

6. Adobe Air will be an important developing era.

7. Also pay attention to freebase….

If you know anything about Microsoft history, you can easily see that, the battle between Microsoft and Google is just begin. Google, last week, agreed with yahoo about web-ads. That is probably people thinking is the end of the Microsoft absolutely wrong. Microsoft has a battle between, Netscape, ICQ, linux, which makes Microsoft stronger. In all these cases Microsoft wins the battle with absolutely the same way. Take the battle from technology to economy, which is their profesionality. As I said to Bill Gates on his last visit to Turkey, in my point of view Microsoft is not a technology company. They are a marketing company. They don’t produce technology, but selling technology. If Google try to fight with Microsoft in the market. They will probably lose the fight…

As Microsoft Walks Away, Yahoo Enters Google Ad Pact

Microsoft Corp. abandoned its pursuit of Yahoo Inc., opening the way for Yahoo to complete a search-advertising pact with rival Google Inc. that pits the industry’s two biggest forces against Microsoft.
Yahoo says talks with Microsoft are off, and it’s also not interested in selling parts of its business to the software giant. This means Yahoo’s future probably isn’t heading in the direction most investors would like. John Letzing reports.

Microsoft told Yahoo that it was no longer interested in pursuing a takeover, even at the $33 a share it offered for the Internet company last month. That price would have valued Yahoo at nearly $50 billion.

Microsoft also unsuccessfully floated an alternative proposal to acquire Yahoo’s search business for about $1 billion, a person familiar with Microsoft said. As part of that deal, Microsoft said it was prepared to acquire an additional 16% of Yahoo for $35 a share, or about $7.73 billion, according to people familiar with the situation.

Yahoo said Thursday that under the new Google pact, it will display some ads sold by its rival in a deal Yahoo estimated would generate $800 million in annual revenue through improved monetization of certain types of searches. Both companies said they were looking at ways to expand the limited partnership, possibly into display advertising.

Yahoo will control how Google’s ads are displayed alongside its own advertising. The pact is sure to face regulatory scrutiny. The companies agreed to delay its implementation for as many as three and a half months to allow regulatory review. In an interview, Yahoo President Susan Decker described the deal as “a bridge” that will help the company build up a converged display and search business.

The agreement seemed to leave room for Yahoo to pursue another deal, including a sale to Microsoft. Yahoo said either party can end the agreement in the event of a change in control. If that happens in the next 24 months, Yahoo would have to pay a termination fee of $250 million, minus some of the revenue Google had earned through the deal.

Yahoo said Friday that Google may terminate the agreement if it can’t generate a certain minimum revenue amount. In a filing with the Securities and Exchange Commission, the company said Google can terminate the agreement if after 10 months — and each month after that — the gross revenue recognized by Google is less than $83.33 million for the four prior calendar months.

The Google-Yahoo collaboration is likely to get a hard look by regulators in both the U.S. and Europe. Sen. Herb Kohl (D-Wisc.), chairman of the Senate Antitrust Subcommittee, said the deal “raises important competition concerns” and promised a close examination.

“The consequences for advertisers and consumers could be far-reaching and warrant careful review, and we plan to investigate the competitive and privacy implications of this deal further in the Antitrust Subcommittee,” Sen. Kohl said in a statement.

The latest moves portend a period of deep uncertainty for the Internet sector, as the biggest players look for strategic footing against Google and smaller upstarts. Yahoo’s future also remains unclear. It must prove to impatient investors and employees that its independent strategy can work while competition heats up.

In retrospect, Microsoft’s tactics appear to have badly backfired. Instead of winning Yahoo’s huge audience and online search capabilities, Microsoft has driven its quarry into the arms of its archenemy — Google.

Yahoo resisted Microsoft from the beginning. Microsoft later raised its bid from $31 a share to $33. When Yahoo demanded even more, Microsoft said it was walking away.

A few weeks later, Microsoft re-emerged, saying it was willing to discuss an alternative transaction with Yahoo that wouldn’t involve a full takeover. But it also said it wasn’t ruling out pursuing a full-scale deal. That gave Yahoo investors hope that a deal was possible.

Chief among those hoping for a deal was investor Carl Icahn. Mr. Icahn said Thursday that he was studying the situation but otherwise declined to comment.

The negotiations between the two companies unraveled June 8 during a meeting at a private airport in San Jose, Calif. The Yahoo contingent included Chief Executive Jerry Yang and Chairman Roy Bostock. Microsoft’s team was led by Chief Executive Steve Ballmer.

At the meeting, Microsoft made it clear it no longer wanted to pursue a larger deal, the people familiar with the matter said. The Yahoo camp wasn’t interested in the smaller deal.

Two days later, Yahoo’s board met to evaluate its options and decided to pursue a deal with Google. Thursday, Mr. Yang notified Microsoft of Yahoo’s decision. Yahoo and Google signed the new deal.