Tops of 2014: Social TV

 

If social media is the new water cooler, U.S. viewers certainly had their share of “let’s discuss” moments in 2014. From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of Twitter activity during programs—and even in the days after.

This year, given the myriad social TV conversations taking place 24/7, Nielsen ranked the top series, special event telecasts and top sports events across Twitter. Nielsen also revealed the most-Tweeted-about minute in each category. After all, those OMG occasions often act as calls to action, prompting viewers to take to Twitter, and reminding fans who may have missed an episode to catch up in the days to come.

For the second year in a row, AMC had a show that topped our series list. The Walking Dead, in all its undead glory, had an average of nearly 5 million people seeing at least one Tweet about each new episode of the program. There was clearly a lot to talk about, as people sent an average of 576,000 Tweets about each episode.

2014 TOP 10 SERIES ON TWITTER

Rank Program Network Average Audience (000) Average Tweets (000)
1 The Walking Dead AMC 4,934 576
2 The Bachelor ABC 3,842 215
3 Pretty Little Liars ABC Family 3,807 489
4 American Horror Story: Freak Show FX 3,607 357
5 Game of Thrones HBO 3,507 159
6 Teen Wolf MTV 2,631 383
7 Scandal ABC 2,574 391
8 The Bachelorette ABC 2,410 104
9 The Voice NBC 2,063 236
10 Dancing With the Stars ABC 1,895 109
Source: Nielsen

The most-Tweeted TV series minute of 2014: The Voice (NBC), which garnered 310K Tweets at 8:59 p.m. EST on May 13, 2014.

2014 TOP 10 SPECIALS ON TWITTER

Rank Program Date Network Audience (000) Tweets (000)
1 The Oscars 03/02/14 ABC 13,924 11,163
2 The 56th Annual Grammy Awards 01/26/14 CBS 12,825 13,779
3 2014 MTV Video Music Awards 08/24/14 MTV 10,890 12,644
4 The 71st Annual Golden Globe Awards 01/12/14 NBC 10,437 2,359
5 2014 American Music Awards 11/23/14 ABC 10,265 5,651
6 2014 Billboard Music Awards 05/18/14 ABC 10,179 5,450
7 The BET Awards 2014 06/29/14 BET 9,302 10,891
8 2014 MTV Movie Awards 04/13/14 MTV 9,100 2,411
9 State of the Union 2014 01/28/14 TV Event 8,798 2,088
10 The 66th Primetime Emmy Awards 08/25/14 NBC 8,763 1,102
Source: Nielsen

The most-Tweeted special event minute of 2014: The Oscars (ABC), which garnered 203K Tweets at 10:07 p.m. EST on March 2, 2014.

2014 TOP 10 SPORTS EVENTS ON TWITTER

Rank Program Sports Event Date Network Audience (000) Tweets (000)
1 Super Bowl XLVIII Denver Broncos vs. Seattle Seahawks 02/02/14 FOX*, FOX Deportes 15,318 25,328
2 2014 FIFA World Cup Round of 16: Belgium vs. United States 07/01/14 ESPN*, ESPN Deportes, Univision, Univision Deportes 12,399 4,692
3 2014 FIFA World Cup Final: Germany vs. Argentina 07/13/14 ABC*, Univision, Univision Deportes 11,936 4,927
4 2014 FIFA World Cup Group G: United States vs. Germany 06/26/14 ESPN*, Univision, Univision Deportes 11,459 2,537
5 NFL Football NFC Championship: San Francisco 49ers at Seattle Seahawks 01/19/14 FOX*, FOX Deportes 11,383 4,957
6 2014 FIFA World Cup First Semifinal: Brazil vs. Germany 07/08/14 ESPN*, Univision, Univision Deportes 11,203 5,682
7 2014 FIFA World Cup Group G: Ghana vs. United States 06/16/14 ESPN*, ESPN Deportes, Univision, Univision Deportes 11,162 3,115
8 2014 FIFA World Cup Group G: United States vs. Portugal 06/22/14 ESPN*, ESPN Deportes, Univision, Univision Deportes 11,013 3,629
9 NFL Football AFC Championship: New England Patriots at Denver Broncos 01/19/14 CBS 10,863 2,492
10 2014 Vizio BCS National Championship Auburn vs. Florida State 01/06/14 ESPN*, ESPN Deportes 10,404 4,392
Source: Nielsen

The most-Tweeted sports event minute of 2014: Super Bowl XLVIII (FOX), which garnered 301K Tweets at 10:00 p.m. EST on Feb. 2, 2014.

METHODOLOGY

Source: Nielsen. Data from 1/1/2014-11/30/2014. Nielsen Social captures relevant Tweets in the U.S. from three hours before through three hours after broadcast, local time.  Unique Audience  measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. Sports Events, Series, and Specials include those on Broadcast and National Cable Networks only. Sports Events and Specials are across all day parts and are ranked by Unique Audience for each individual telecast. Series include new/live primetime and late fringe programming only and are ranked by Average Unique Audience across New/Live episodes during the time period. For multicast Sports Events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk. Data does not include airings from 6/13/14-6/15/14; reach metrics are unavailable for those dates.

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Atif Unaldi

Setting up the BBS system enabling the communication of two persons over telephone lines when he was a student at the Physics Department at the Bosphorus University, Atıf Unaldı established the first Internet connection in Turkey. He achieved a “first of its kind” type project again in Turkey by making an Internet and information program at Radio D (Radio Club) named “Farenin Kuyrugu” (The Tail of the Mouse) between 1992-1994. In 1994, he prepared, presented and produced a nightly live show,”RadyoNet”, appearing five weekdays on Kanal D. This was the first program consisted of live computer pictures from beginning to end. Atıf Unaldı was the General Director of the first Internet server in Turkey, Anadolu.Net, between 1994-1996. Being the supervisor of the World Air Games I in 1996 and 1997, he registered the sportsmen into the games over the Internet and Intranet. In 1998, he also became the Internet supervisor of the Sabah Group, and worked as a consultant in the project to sell Sabah Kitapları (Sabah Books) over the Internet. In the same year, he continued to write at his column (Yeni Ufuklar-New Horizons) in the .Net magazine, which was a publication of the Milliyet Group. In 1999, he was appointed as the webmaster in Ihlas.Net, and he also designed and administered it. In the very same year, he wrote at a column in an IT magazine, Pcweek of the Sabah Group. In the meantime, founding a web-design company, Artmedya, Unaldı prepared an Internet magazine talk show program for BRT, GeceNet, which he presented with Romina Ozipekci. Later, continuing to write in his column in the magazine, Canteen of the Aksam Group, Atıf Unaldı gave web-design lectures in the Ceramic Department of the IU. Leaving his position in Canteen upon the establishment of the Interporbil Group, Unaldı has been a columnist in the economy magazine, EkoTimes. At the moment, Atıf Unaldı is the columnist in the Computerlife magazine. He has been also a columnist in Finansal Forum newspaper every Wednesday. Being the brand consultant of Buybye.com, Unaldi produced and presented a programme, TRON, in Technology Channel. As of December 2004, becoming the IT Director of Star Media Group, Unaldi carried out the editorship of STARTEK supplement of Star newspaper. Currently being the Internet Director of Kanal D and Star Tv, Unaldi also produces the Technorock programme in Rock Fm. Being one of the founders of the group called Sitebuilders supported by Microsoft, Unaldı has been organising conferences, seminars and panels concerning “Web-design”, “mobile Internet”, “e-trade” and “advertisement in the Internet” with the group. The group has been successfully providing the persons and organisations with its free educational studies. Published Books 2006 Netizen ( Internet Dictionary ) The contests he participated as a juryman: 2002 - Altın Örümcek Web Contest 2003 - Altın Örümcek Web Contest 2004 - Grafi2000 Flash Animation Contest 2004 - Altın Örümcek Web Contest 2005 - Altın Örümcek Web Contest 2006 - Web Marketing Assotion - Web Awards His published articles: The Structuring of the Internet in the Information Society of Turkey, Yeni Turkiye Dergisi (The New Turkey Magazine), March 1998 Web-design criteria, Yıldız Technical University Publication, 1994 Conferences, Seminars and Professional Activites: 1999 - Informing the sitebuilders and e-trade and web-design seminars in Microsoft headquarters (Istanbul) 1999 - Web-design, e-trade, Media Technologies seminars within Microsoft (Ankara, Istanbul, Izmir, Konya, Antalya) 2000 - e-trade seminars within Kosgeb (Ankara) 2000 - e-trade seminars in the Fatih University (Ankara) 2000 - The Bilgi University Internet seminars (Speakers: Microsoft Turkey General Director Sureyya Ciliv, Atıf Unaldı) 2000 - Within the framework of the IT 2000 activities, e-trade and web design seminars (Istanbul) 2003 - PRCI Turkiye (Istanbul) 2003 - Wireless Forum ( İstanbul) 2003 - ODTU ( Ankara ) 2003 - Mobiliz.biz ( İstanbul ) 2004 - PRCI ( İstanbul) The softwares he translated: 1996 - Windows Commander 2000 - Babylon Internet Dictionary 2002 - Sitepublisher Softwares: 1992 - The installation of two radio automation systems (Radyo Kulup and Radyo C) (1995) 1994 - The software of two computer programs (Crossword and Puzzle) which were played with the participation of the television audience at Kanal 6 television. 1996 - The Turkish version of a program called Windows Commander 1998 - A computer software enabling the automation of the TV advertisement department The organisations he is the member of: WSP (Web Standards Project) A global organisation Sitebuilders Microsoft ASP Guilt A world organisation Isoc (Internet Society) A world organisation Mobiliz.biz Mobile Advertising Platform CehTURK

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