The television sector in Turkey is not doing well at all

On Election Day, we’re all stuck in front of our televisions. Some of the channels were prepped, some were not prepared at all. But ultimately there was the election, which was the key item on the agenda in many mainstream channels. Fox probably as always thought to be the winner out of the rating war, since Fatih Portakal and Ismail Küçükkaya thought to be the most trusted content. Audience doesn’t surprised. Especially in the AB socio economical class also continues to be the first among the news programs. But my impression is that if they trust Fatih and Ismail again, born in the next election, they may face a surprise.
Of course, I prefer to look at television broadcasts in terms of screen design and technique rather than content. The election night broadcast is very special. There is both visual material and a continuous flow of data. From this perspective it is very similar to Formula1. F1 combined these two broadcasts very nicely on its own OTT channels and made a special software. I waited for a channel that did that on Election Night. But unfortunately I couldn’t see it. The only innovation on the technology side was Haberturk. Years ago, they tried to bring the virtual studio back into our lives. However, in order to get the audience’s attention in the virtual studio, it is necessary to constantly change the camera angles, thus creating a sense of reality about objects that are virtual. But I think it was the first time the director had used it. They hardly ever used this feature.
The best-designed screen on election night belonged to NTV, The Star TV co-broadcast. The second place was  KanalD. ATV and only after that was FOX tv. My least favorite design was Show TV, a joint broadcast of Haberturk. I can’t say I’ve come across a screen under which to talk about design.
Judging from the election period and Apple’s WWDC, I’d like to look back a bit this week at the old world of television and analyze what’s going on. Our ranking goes from hardware-owning institutions to the convention.
From a hardware perspective, the most successful hardware Apple TV is not only technical, but also in terms of usage and design. It works fast, it doesn’t heat up, and you can use it for everything you send as a television and with projection. Even over Wifi, it transfers images at high speeds. No mosaics, no images. I think the hardware on the panel is not much preferred because of the smart TVs now. Even if they are, the software on them is not used very much. Among my recent tests, the television that impressed me the most was Sony. It opens fast and the image quality is very high.
There are two IPTV platforms in Turkey. Chronologically the first is Tivibu. But not only did it stop its development for a while, it started to go backwards. Airties equipment is inadequate. IPTV platforms are also the source of internet service, but how can not prevent freezing and mosaicization. You can’t watch a program, especially on catchup TV. You finally hate it and go back to broadcasting. As movies on the Pay TV side were not renewed, Turk Telekom could not turn this area into a business model. Interactive channels count in place. The remote, which has been in use for a long time, looks like it’s from the last century. Content production, such as the repetition of periods when Digiturk suffered a serious loss of subscribers. (churn)
The second IPTV platform is TV+. He’s having a serious branding problem. Turkcell Superonline TV+ is known on the street, but what brand he goes through is the impression that it would be right to do serious research. A finished broadcast viewing feature was on TV+prior to Tivibu. They’re better at that. And it makes a lot of sense to watch it on more than one device. He tried to solve a similar experiment at Vodafone with software without ever using hardware. However, they could not get rid of the disadvantages of being completely on the software side.
Netflix now appears to be the industry’s leader in Turkey. The quality of the broadcast is admirable, as it never leaves its subscriber empty about the content. If I was at Turk Telekom, I would transfer Netflix’s technical team to at least learn the job.
Of our two players in OTT’s world, Puhu TV doesn’t appear to be nearly in the sector anymore. I seriously wonder how they turned the serial Fi‘s success into a brand death. Blu tv, however, could not hold even in Turkey. Someone has to say that the AB socio economic  group is watching these innovative televisions and that this group is not going to be watching 01.(A serial about the Adana’a ghettos)
I’ve also studied conventional channels from the point of view of internet sites, choosing a few from the mainstream. It’s like the Show TV’s and Star TV’s site just got out of hand. The part that bothers me the most is that they get Google ads on the site. These sites are prestige sites. One wonders why they stoop to the 3-5 cents that will come from Google ads. ATV returned shortly before that fault. By the way in ATV’s website footer Windows Mobile Application Link. I found all conventional television sites to be very unsuccessful. The lack of video in the design of so many sites whose content is video is remarkable. No creativity is also obviously lacking but managers at least / ‘ I’d better go in and look at a design or two. Looking at these sites does not require creativity, nor does it require technical knowledge to look at new sites designed.


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Atif Unaldi

Setting up the BBS system enabling the communication of two persons over telephone lines when he was a student at the Physics Department at the Bosphorus University, Atıf Unaldı established the first Internet connection in Turkey. He achieved a “first of its kind” type project again in Turkey by making an Internet and information program at Radio D (Radio Club) named “Farenin Kuyrugu” (The Tail of the Mouse) between 1992-1994. In 1994, he prepared, presented and produced a nightly live show,”RadyoNet”, appearing five weekdays on Kanal D. This was the first program consisted of live computer pictures from beginning to end. Atıf Unaldı was the General Director of the first Internet server in Turkey, Anadolu.Net, between 1994-1996. Being the supervisor of the World Air Games I in 1996 and 1997, he registered the sportsmen into the games over the Internet and Intranet. In 1998, he also became the Internet supervisor of the Sabah Group, and worked as a consultant in the project to sell Sabah Kitapları (Sabah Books) over the Internet. In the same year, he continued to write at his column (Yeni Ufuklar-New Horizons) in the .Net magazine, which was a publication of the Milliyet Group. In 1999, he was appointed as the webmaster in Ihlas.Net, and he also designed and administered it. In the very same year, he wrote at a column in an IT magazine, Pcweek of the Sabah Group. In the meantime, founding a web-design company, Artmedya, Unaldı prepared an Internet magazine talk show program for BRT, GeceNet, which he presented with Romina Ozipekci. Later, continuing to write in his column in the magazine, Canteen of the Aksam Group, Atıf Unaldı gave web-design lectures in the Ceramic Department of the IU. Leaving his position in Canteen upon the establishment of the Interporbil Group, Unaldı has been a columnist in the economy magazine, EkoTimes. At the moment, Atıf Unaldı is the columnist in the Computerlife magazine. He has been also a columnist in Finansal Forum newspaper every Wednesday. Being the brand consultant of, Unaldi produced and presented a programme, TRON, in Technology Channel. As of December 2004, becoming the IT Director of Star Media Group, Unaldi carried out the editorship of STARTEK supplement of Star newspaper. Currently being the Internet Director of Kanal D and Star Tv, Unaldi also produces the Technorock programme in Rock Fm. Being one of the founders of the group called Sitebuilders supported by Microsoft, Unaldı has been organising conferences, seminars and panels concerning “Web-design”, “mobile Internet”, “e-trade” and “advertisement in the Internet” with the group. The group has been successfully providing the persons and organisations with its free educational studies. Published Books 2006 Netizen ( Internet Dictionary ) The contests he participated as a juryman: 2002 - Altın Örümcek Web Contest 2003 - Altın Örümcek Web Contest 2004 - Grafi2000 Flash Animation Contest 2004 - Altın Örümcek Web Contest 2005 - Altın Örümcek Web Contest 2006 - Web Marketing Assotion - Web Awards His published articles: The Structuring of the Internet in the Information Society of Turkey, Yeni Turkiye Dergisi (The New Turkey Magazine), March 1998 Web-design criteria, Yıldız Technical University Publication, 1994 Conferences, Seminars and Professional Activites: 1999 - Informing the sitebuilders and e-trade and web-design seminars in Microsoft headquarters (Istanbul) 1999 - Web-design, e-trade, Media Technologies seminars within Microsoft (Ankara, Istanbul, Izmir, Konya, Antalya) 2000 - e-trade seminars within Kosgeb (Ankara) 2000 - e-trade seminars in the Fatih University (Ankara) 2000 - The Bilgi University Internet seminars (Speakers: Microsoft Turkey General Director Sureyya Ciliv, Atıf Unaldı) 2000 - Within the framework of the IT 2000 activities, e-trade and web design seminars (Istanbul) 2003 - PRCI Turkiye (Istanbul) 2003 - Wireless Forum ( İstanbul) 2003 - ODTU ( Ankara ) 2003 - ( İstanbul ) 2004 - PRCI ( İstanbul) The softwares he translated: 1996 - Windows Commander 2000 - Babylon Internet Dictionary 2002 - Sitepublisher Softwares: 1992 - The installation of two radio automation systems (Radyo Kulup and Radyo C) (1995) 1994 - The software of two computer programs (Crossword and Puzzle) which were played with the participation of the television audience at Kanal 6 television. 1996 - The Turkish version of a program called Windows Commander 1998 - A computer software enabling the automation of the TV advertisement department The organisations he is the member of: WSP (Web Standards Project) A global organisation Sitebuilders Microsoft ASP Guilt A world organisation Isoc (Internet Society) A world organisation Mobile Advertising Platform CehTURK

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